Frank Menchaca is a user- and customer-centered developer of information products. He brings several decades of experience to this effort, most recently with Cengage Learning, where he created digital products to match the workflows of students, instructors and professionals in libraries, businesses and schools worldwide. Among the imprints he has run are Gale, National Geographic Learning, Chilton's, and Professional Trade Reference.Among Frank's areas of focus have been agile product development, user experience research and persona mapping, and proprietary content development. He has specialized in developing products for global markets, including Brazil, Mexico, China and the Gulf states. Frank has also developed and managed strategic partnerships with the Smithsonian Institution, National Geographic Society, and many others. A published author, Frank's writings include journal articles in information science. Among his creative outputs are music production, poetry, and essays. He holds a B.A. in Spanish and English Language and Literature from New York University, Phi Beta Kappa and Magna Cum Laude, and an M.A. with Honors from Yale University in English Literature. He speaks and writes in Spanish. Frank and his wife of 26 years, Deirdre, have three sons, Gabriel, William, and Aidan, and plan to relocate to the Pittsburgh area.