One method of bringing Internet connectivity to the automobile: put a huge satellite dish on top of the car. "It's not a good solution," said Shoichiro Irimajiri, President of Sega Enterprises, Ltd.

Solving the bandwidth dilemma could happen through more realistic solutions, such as an ecliptic satellite that connects to an antenna, or a terrestrial broadcasting system (already in service in select areas), or cellular relay antennas.

Irimajiri likes solutions because that's what spawns creativity and puts product in new territories. In his Convergence keynote address on Monday afternoon, the leader of the company known worldwide for its interactive games said the next platform for Sega selections is the automobile.

The games strategy, according to Irimajiri, requires wireless broadband, large-capacity hard disc drives that are resistant to shock and temperatures, and speech synthesis/voice recognition. Put it all together, and in-vehicle Internet connectivity takes interactive game playing to a new frontier.

"I strongly suggest and encourage you in the auto industry to be brave enough to take the risk . . . and push technology," said Irimajiri.