| Internet Driving Auto Manufacturers/Suppliers to Transform Their Business Operations |
| | Current | Future |
|---|
| Customers | Customers come to a company for goods and services | Companies must take their goods and services to the customer; customer in complete control |
| Sales approach | Primarily push products; sell from stock | Sense and respond to customer requirements; primarily "pull"; build to custom order |
| Production | Level and stable schedules; fixed order lineup before plant | More customer-centric with supply-chain flexibility |
| Logistics | Mass approach; nondifferentiated | Fast, customized, reliable |
| Suppliers | Arm's-length relationship; long lead times | Collaborative/responsive relationships |
| Source: General Motors Corp. |
