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Global Development: Part II Europe
Eastern & Central Europe

Russia is the largest country in the world. It is divided into five vast regions, with the European region being the richest; it accounts for 80% of the population. The total population is 149,527,000.

Russia's banks are without exception broke. The stock markets are down to about a tenth of the levels reached in 1998 and presently are at a complete standstill. Russia faces another bleak and miserable year.

The transportation infrastructure remains underdeveloped. In 1997, there were 927,000 km of roads suitable for traffic. About 40% of all villages cannot be accessed.

Sales of new cars reached 835,000 units in 1997; 1.3 million units were sold in 1989. New cars are still out of reach for most people. A three-year-old Russian-made car costs about 60% of the average Russian salary.

It is estimated that the automobile industry will take at least 40 years to reach western standards within Russia. In 1997 there were 14.3 million passenger cars in Russia's fleet; about 90% of the fleet today are old and poorly maintained due to part shortages and cost. The forecast for Russia's vehicle fleet by 2005 is expected to increase slightly to 16.8 million units.

The top passenger car manufacturers in Russia are Lada (AvtoVAZ), Volga (GAZ), AZLK Moskvich, AvtoVAZ, KamAZ, and PA IzhMash. These companies account for 100% of all new passenger car sales. AvtoVAZ had about 80% market share in 1997. Competition is expected to get quite intense; Opel and VAZ are planning to produce about 35,000 Astras per year. Fiat has formed a joint Venture with GAZ worth around $850 million to build 150,000 cars per year.

Renault has formed a joint venture with Moscow's Moskvich worth $350 million and Daewoo is planning to partner with AvtoVAZ to build 225,000 cars. Other companies investing in Russia include Ford, Skoda, and Finland's Valmet.

Russia's New Car Sales by Manufacturer
Manufacturer 1998 2000
AZLK Moskvich/ 50.0 90.0
Autofrancmos N/A N/A
GM-Valmet- N/A N/A
AvtoVAZ N/A N/A
PA IzhMash N/A N/A
Gaz (Volga) 10O.0 100.0
Vaz (Lada) 750.0 800.0
Others 15.0 00.0
Total 915.0 990.0

New joint ventures that will be assembling cars in Russia will not be a simple task due to sluggish demand that will directly impact production. The political instability as well as part manufacturing quality are major problems.

Most of the sales are done with up-front cash only because there is currently no effective system in place for financing consumer loans or leasing. AZLK and Ford have each begun to work out financial programs with several domestic banks calling for 30% down and an interest rate between 20-30%. Few Russians opt for insurance because premiums can reach 20% of a car's value annually.

Russia's Automotive Growth Prospects
Category Price (thousands of dollars) Leading brands Market potential
Premium 33+ Mercedes 180/220
BMW 320
SAAB 9000/90
5000
Sub-premium 28-33 Ford Taurus
Nissan Maxima
Toyota Camry
5000
Middle 20-28 Mitsubishi Galant
Toyota Carrina
Nissan Premium
5000
Low/middle 14-20 Ford Escort
Daewoo Nexia
Fiat Fiesta
5000
Low 11-14 Skoda Felicia
Daewoo Nexia
Hyundai Accent
20,000
Popular 8-11 Lada 9/99
Volga
 
Base <8 Lada 5-8
Moskvich
 
Total     40,000

The total light vehicle fleet in Russia today stands at approximately 28 million units—51% commercial and government, and 49% privately owned, with an average age of six years old. The demand for low price cars and locally produced Lada-type cars seems to be desired among Russians.

The Russian economy still has many obstacles to overcome and the medium term still is not very encouraging. Foreign companies are still investing in the Russian economy in spite of its problems. Protectionism is starting to lift its head as Russia isolates itself from capital markets. Russia's GDP in 1998 was 468.1 billion.

Country profiles were provided by Raymond Champagne

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