William N. Reinert, National Manager, Advanced Technology, Toyota Motor Sales, USA

Bill Reinert is National Manager of Advanced Technology for Toyota Motor Sales, USA. His primary function is to coordinate Toyota's various development and marketing activities related to alternative-fueled vehicles and emerging technologies. He is currently working on several advanced hybrid electric products, direct hydrogen fuel cell vehicles, reformed fuel approaches for hydrogen, full-featured electric vehicles, city electric vehicles, plug-in hybrid concepts, advanced biofuels and sustainable transportation systems. He has testified before the U.S. House of Representatives Subcommittee on Energy and Air Quality, The National Science Foundation and is currently the Chair for the Electricity sub-group of the National Petroleum Council's Future Transportation Fuels study for the Department of Energy. Reinert graduated from the University of Colorado, Boulder, with a Masters of Energy Engineering and has been honored as a Distinguished Engineering Alumni.