Lars Ullrich, Director, Marketing, Diesel Systems North America, Robert Bosch LLC

Lars Ullrich is the marketing director of diesel systems for Robert Bosch LLC. In his new position, he is responsible for strategic and operational marketing activities, as well as marketing communications for diesel systems in North America. Since joining Bosch in 1996 as an intern, Ullrich has held various positions with increasing responsibility in diesel fuel pumps and modules and chassis sensors at the Bosch site in Farmington Hills, Mich. Ullrich earned his degree in aeronautical engineering from the University of Applied Science in Aachen, Germany in 1998.