SAE 2014 World Congress & Exhibition

April 8-10, 2014

Detroit, Michigan, USA

Cobo Center

Myles Kovacs

Myles Kovacs "What's Driving the Next Generation?"
DUB Magazine

Myles Kovacs, 40, is a leading voice of the influential, trend-setting youth segment. Kovacs connects with young consumers through America's influencers-entertainers, media, hot- product designers and mainstream corporations-and through his cornerstone asset, DUB magazine.

Kovacs has propelled DUB Publishing Inc. and its family of companies into an annual $50 million-plus business. He has partnered with such organizations as Best Buy, Chrysler, Energizer, General Motors, Ford, Microsoft, Mobil 1, NASCAR, Procter & Gamble and Wal-Mart, targeting the youth market, and is now the executive producer of two new TV series "The DUB Magazine Project" on MTV2 and "DUB Latino" on mun2.

Over the two-year "Pepsi Free Ride" campaign, the DUB logo and aftermarket wheel images were branded on more than 1.4 billion bottles of Pepsi, generating more than 7 billion impressions nationwide.

DUB product licensing now includes Monster Energy DUB Edition Drinks, and DUB Garage Toy lines.

Kovacs also founded TIS Wheels, Dropstars Wheels, Monster Energy Wheels, Lorenzo Wheels and Spintek.

Newsweek named Kovacs one of the nation's "10 Big Thinkers for Big Business in the 21st Century." Myles is schedule to have his book published by Random House in 2014.

Kovacs and his wife Cynthia were featured on Fox television's philanthropic reality show "Secret Millionaire" in December 2008. The couple spent time in the Watts district of Los Angeles and donated time and money to several local charities.

Born in a tough neighborhood of East Los Angeles, the Japanese-Hungarian Kovacs at 16 had a humble start, working in an L.A. rim shop. At 17, he became a custom-wheel designer.

With a passion for his community, Kovacs devotes considerable time to charitable organizations, such as Star Education, Make-A-Wish Foundation, Big Brothers and Big Sisters of America, and Tony Hawk Foundation.

He is a proud member of SEMA and attended his first SEMA Show in 1991, making the 2012 Show his 21st SEMA Show. Myles has served on the SEMA Board of Directors for the past two years.

He frequently addresses automotive industry leaders and members, appearing as a featured speaker at the SEMA Show, Marketing Seminars, Youth Marketing seminars, Philadelphia and Detroit Auto Show Education Days, and the upcoming Automotive World Marketing Summit in 2013, but his passion is speaking to at-risk youth.

With his wife Cynthia and their two children, Kovacs lives in California, spending any free time on his passion for motocross and classic cars.