SAE 2016 World Congress and Exhibition

April 12-14, 2016

Detroit, Michigan, USA

Cobo Center

Can you hear me now? Exploring Corporate, Geographic & Demographic Culture Communication

Today's mobility environment is rapidly changing due to newcomers to the product space, further globalization of platforms, and the influence of mobility service providers. Combine this with the usual communication inhibitors such as culture and demographics and we've got a entirely new set of communication guidelines. At this panel discussion, we will highlight some examples the panelists have faced, then have an open discussion with the audience about how you might break down the cultural filters that influence how people are communicating and offer tips to adapt your communication style to your audience.