Aftermarket Update

Monday, September 24

Welcome Remarks:
8:00 - 8:20 am.
Roy Link, Link Engineering & 2012 General Chair

Aftermarket Panel
8:20 - 10:00 a.m.

Today's USA market (Car Park) represents approximately 240 million licensed vehicles.... almost 80% of this vehicle population are in the Aftermarket channel. This year's aftermarket panel will consist of representatives covering the more traditional "Aftermarket Retail" segment, focusing on their "Go To Market Strategy". This will include:

  • Market Place dynamic's and CTQ's
  • Products for today and tomorrow
  • Significance of Brand recognition and Product Differentiation
  • Customer satisfaction

Roy Eastham Moderator
Roy Eastham
Honeywell Friction Materials


Daniel S. Berletchick Daniel S. Berletchick
Rayloc Inc.

Dan Berletchick is Director of Engineering for Rayloc, a wholly owned subsidiary of Genuine Parts Company. Rayloc is a supplier of disc brake pads, brake shoes and drums, fuel filters, U-joints, wiper motors and hub bearings to NAPA. Mr. Berletchick joined Rayloc in 1991 as product engineer working with all product lines. His primary function was new part number launch which including OE part research, testing and bill of material information and he assisted with process changes in the plants to accommodate new technology. In 2004 Dan became director of engineering and oversees all engineering functions associated with the products and is involved with friction evaluation and new products and technology.

Victor Jones Victor Jones
Automotive Distribution Network

Victor Jones is the Director of Product for the Automotive Distribution Network which is comprised of Parts Plus, Auto Pride and CMB divisions. Jones has a multi-faceted background in Product and Marketing with senior assignments with such companies as Parts, Inc, All Pro Bumper To Bumper, Inc, Mid-State Automotive, SERVPRO Industries and Thyssenkrupp Elevator manufacturing.

Mike Mohler Mike Mohler
National Pronto Association

Mike Mohler is Vice President of the National Pronto Association, a member-owned Automotive Program Group, headquartered in Grapevine, Texas. Pronto consists of 92 individual warehouse distribution locations throughout the United States, Puerto Rico, Canada, and Mexico. In his current position, Mohler is responsible for the overall management of Pronto's vendor relationships and Group product /brand strategy. Mohler is also actively involved in many other corporate activities, including marketing, training, data warehousing and strategic planning.