SAE Brake Colloquium & Exhibition - 32nd Annual

October 5-8, 2014

Burlingame(San Francisco), California, USA

Hyatt Regency S. F. Airport

Keynote Speakers

David Cole Dr. David E. Cole
Chairman Emeritus
Center for Automotive Research

Chairman
Auto Harvest

Dr. David E. Cole will present his keynote speech, "The Auto Future: Fast and Furious," on Monday, October 6.

The auto industry has been in a depression over the past decade. However, recent trends now show a "fast and furious" comeback for the industry due to many factors. In his keynote speech, Dr. David Cole will address the auto industry of the future and the manner in which boundaries are vanishing. From baby boomers to those just leaving higher education, he will discuss the importance of each group's role in the industry's current state. Dr. Cole will give attendees insight into the new business model and the need for global integration of resources, while also highlighting the significance of innovation in today's vehicles. As always, the customer is king and has many choices when it comes to choosing a vehicle. Dr. Cole will provide the crucial steps necessary to keep the competitive edge on your competitors and recognize the key difference between fulfilling a consumer's need or a consumer's want.
Learn more about Dr. Cole by reading his bio.

Dr. Sven A Beiker Dr. Sven A Beiker
Executive Director
Center for Automotive Research at Stanford CARS?

Lecturer
School of Engineering and Graduate School of Business

Dr. Sven A. Beiker is the Executive Director of CARS, the Center for Automotive Research at Stanford. CARS is an interdisciplinary partnership between academia and industry to address the challenges of personal mobility in the 21st century. Since 2008, Dr. Beiker has been taking care of the program's strategic planning, resources management, and project incubation. He was instrumental in launching research programs at Stanford University in "Legal Aspects of Autonomous Driving", "Wireless Power Transfer to a Moving Vehicle", and "Vehicle Communication via Cellular Networks" as well as "The Revs Program at Stanford" and the "Volkswagen Automotive Innovation Lab."
Read more about Dr. Beiker, and hear his keynote Tuesday, October 7 at the event.