SAE Brake Colloquium & Exhibition - 32nd Annual

October 5-8, 2014

Burlingame(San Francisco), California, USA

Hyatt Regency S. F. Airport

Keynote Speakers

David Cole Dr. David E. Cole
Chairman Emeritus
Center for Automotive Research

Chairman
Auto Harvest

Dr. David E. Cole will present his keynote speech, "The Auto Future: Fast and Furious," on Monday, October 6.

The auto industry has been in a depression over the past decade. However, recent trends now show a "fast and furious" comeback for the industry due to many factors. In his keynote speech, Dr. David Cole will address the auto industry of the future and the manner in which boundaries are vanishing. From baby boomers to those just leaving higher education, he will discuss the importance of each group's role in the industry's current state. Dr. Cole will give attendees insight into the new business model and the need for global integration of resources, while also highlighting the significance of innovation in today's vehicles. As always, the customer is king and has many choices when it comes to choosing a vehicle. Dr. Cole will provide the crucial steps necessary to keep the competitive edge on your competitors and recognize the key difference between fulfilling a consumer's need or a consumer's want.
Learn more about Dr. Cole by reading his bio.

Dr. Sven A Beiker Dr. Sven A Beiker
Executive Director
Center for Automotive Research at Stanford CARS

Lecturer
School of Engineering and Graduate School of Business

Dr. Sven A. Beiker will be addressing attendees with his keynote speech, "The Future of Automobiles & Personal Mobility," on Tuesday, October 7.

While the automobile has been around for well over 100 years, it seems to be undergoing dramatic change at the moment. The powertrain is becoming more and more electrified, driving tasks are becoming more and more automated and the vehicle itself is becoming more and more connected to other vehicles. In his keynote, Dr. Beiker will visit each of these topics and highlight synergies and interdependencies between them. He will also discuss innovations that are on the horizon, including brake technologies and developments that may take longer than expected.
Learn more about Dr. Beiker by reading his bio.