Convergence® 2008 October 20-22, 2008 Cobo Center Detroit, Michigan, USA

2008 Host Company:

Vehicle Electronics Converging on Real Customer Needs
The value proposition of meeting real customer needs will be met by how features are implemented, not necessarily how many. Complex user interfaces render features unattainable and of little real value. Today's market savvy customer expects features that are intuitive and easy to use while minimizing driver distraction. Emphasis on ease of use will require a more thoughtfully designed user interface than previously imagined. This is where the competitive advantage lives. Serving as Conference Chairman for Convergence 2008 is Andreas Schell, Vice President Engineering Core, Electrical/Electronics, Chrysler.

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	Event Guide Event at a Glance* Technical Sessions Keynote Speakers Blue Ribbon Panel Car Makers Speak Panel The Changing Business Model Panel Banquet* Trevor O. Jones Award* Career Fair Buy 2006 Event Papers Store* A Look Back at Convergence 2006*		Exhibit, Sponsor, & Advertise Exhibitor Information Sponsorship & Advertising Online Exhibit Directory Exhibitor Prospectus* SAE Customer Sales Registration & Resources Register Deadlines, Pricing, and Event Hours Hotel & Travel Information Author Resources Organizer Resources Contact Information

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