Blue Ribbon Panel - The Mobility Ecosystem

Sponsored by
KPIT Cummins
Tuesday, October 19, 10:00 a.m. - 12:00 p.m.
Riverview Ballroom, Cobo Center

Consumers are looking for automobiles that match their lifestyle choices; cars which are environmentally conscious, safe, connected and affordable. As the mobility ecosystem extends far beyond the vehicle's structure, it is being viewed as another node on the network with consumers wanting real-time access to both content and services. The panel will discuss opportunities for the convergence of new technologies and services to deliver on the promise of smart automotive mobility for tomorrow.

David J. Graff Organized by
David J. Graff
Director Automotive, Industrial Equipment and Aerospace Industry
Microsoft Corporation
David Graff is the Automotive, Industrial Equipment and Aerospace Industry Director for Microsoft Corporation. Mr. Graff is charged with developing and executing Microsoft's industry sales strategy, solutions portfolio and cross-region communications for the US OEMs and supply base.

Mr. Graff brings over twenty years of management experience. At Microsoft, in addition to his current role, he served as the Global Business Manager for Ford Motor Company. Prior to joining Microsoft, Mr. Graff was the General Manager for a Construction Materials Supplier responsible for Manufacturing and Logistics.

The majority of his career was with Ernst & Young's manufacturing consulting practice. As a Senior Manager, Mr. Graff lead major re-engineering efforts with global companies such as Ford Motor Company, Honeywell, Whirlpool, Rubbermaid, Morton International, National Steel, FlowServe, and Huck International. Prior to joining Ernst & Young, Mr. Graff started his career as an Industrial Engineer with Goodyear Aerospace.

Mr. Graff earned an Industrial Engineering degree from Arizona State University, and currently resides in Grosse Pointe, Michigan.

John Waraniak Moderated by
John Waraniak
Vice President of Vehicle Technology
Specialty Equipment Market Association (SEMA)
John Waraniak, vice president of vehicle technology leads SEMA's advanced vehicle technology strategy, programs and initiatives. His role is to help performance aftermarket companies understand the challenges, develop solutions and capitalize on new business opportunities presented by today's complex vehicle technologies and systems. Waraniak is a proven industry leader who has worked for automotive, motorsports, aerospace and consumer products companies for more than 25 years. With specific expertise in vehicle systems engineering and collaborative product development, Waraniak serves as the primary contact for SEMA members to reach automakers and original-equipment suppliers on vehicle architecture and systems integration issues.

Waraniak was instrumental in forming the alliance between SEMA and CEA that resulted in the Automotive Electronics Connectivity Committee. He currently serves as a member of the Carroll A. Campbell Jr., Graduate Engineering Center Industrial Advisory Board at Clemson University and the Progressive Insurance Automotive X Prize Administration Advisory Board. Prior to joining SEMA, Waraniak held executive management positions with a range of global companies, including TATA Motors, Johnson Controls, General Motors, Hughes Aircraft, Northrop and No Fear. His visionary and entrepreneurial leadership skills played an integral role in helping these companies develop and implement innovative strategies for adapting best business and technology practices for lean product-process development, customer-centric growth and improved profitability.

Waraniak earned a bachelor's degree in mechanical engineering from the University of Michigan. He has a master's degree in mechanical and industrial engineering from the University of Illinois and a master's degree in engineering management from West Coast University. He also graduated from the California Institute of Technology's Executive Engineering Management Program. John is an avid industry and motocross enthusiast. He resides in West Bloomfield, Michigan with his wife Terri and has two sons, Scott and Jeff.

Henry Bzeih Henry Bzeih
National Manager Connected Car
KIA Motors America
Mr. Bzeih currently leads The Connected Car Organization at KIA Motors America. He is responsible for definition of all Strategy elements of Enabling Architectures, Content and Features as well as Strategic Planning.

His prior experiences include EE Systems, Electrical Architecture, Multimedia and Infotainment at Ford Motor Company. He was previously responsible for Ford SYNC GEN I Vehicle Applications and Integration.

He holds a BSEE from Lawrence Technological University and is currently located in Irvine, CA.

Timothy Johnson Timothy Johnson
Manager Emerging Solutions Strategic Opportunities
Sprint Nextel Corporation
Tim Johnson is Sprint Nextel's Strategic Opportunity Manager for OEM Telematics solutions. Tim has been with Sprint Nextel since 2001 in various regional and national roles, maintaining a core interest on data-centric wireless mobile solutions which enhance both enterprise and end user value. Tim has been focusing exclusively on in-vehicle connectivity solutions since 2007 as a result of leading the Sprint collaboration with Ford Motor Company around Ford Work Solutions.

Thilo Koslowski Thilo Koslowski
Vice President Automotive and Vehicle ICT Industry Advisory Service
Gartner, Inc.
Thilo Koslowski is Vice President and founder of the automotive practice at Gartner Inc., the largest technology and strategy advisory organization in the world. Mr. Koslowski is recognized as a global thought leader and advises international business and technology leaders in the automotive, Telematics, communication and consumer electronics industries on how to maximize business opportunities, develop successful process and product innovations and create winning cross-industry partnerships.

He is also advisor for global government agencies focusing on economic growth and improvements in mobility and transportation. Mr. Koslowski's strategic guidance focuses on vehicle-centric information and communication technologies (Vehicle ICT), automotive demand and supply management as well as location aware business opportunities.

Before joining Gartner, Mr. Koslowski was a Lead Consultant in Gartner's Consulting Practice where he managed global consulting assignments for companies in the automotive and emerging technologies markets. Prior to that, he worked in various marketing and strategy positions for a premium, European automaker. Mr. Koslowski graduated from the Technical University (RWTH) Aachen in Germany and holds a master's degree in Business Studies with majors in Marketing, European Economy and Production Engineering.

Tom Metzger Tom Metzger
Senior Vice President and General Manager
ATX Group
Tom Metzger is senior vice president and general manager of Cross Country Automotive Services' ATX Group Connected Vehicle Services business, replacing long-time ATX President Steve Millstein.

Metzger joined ATX in May 2009 as senior vice president of Sales & Account Management following a distinguished 24-year career at Harman Becker Automotive Systems, the automotive division of Harman International, a worldwide manufacturer and distributor of high-quality, high fidelity audio/video products and systems, for the professional, consumer and automotive markets.

As vice president of Harman Becker's Asia Pacific business unit, Metzger established its foothold into Asia and created its regional business unit and supporting operations. He managed all aspects of business planning and implementation, and also developed global business and strategic brand partnerships with major Japan- and Korea-based automotive OEM customers, providing local sales, marketing and technical support.

Metzger holds a bachelor of science degree in marketing from Oakland University (Mich.).

Steve Nelson Steve Nelson
Director, Global Automotive Marketing
Freescale Semiconductor
Mr. Nelson currently serves as the Director of Global Automotive Marketing for Freescale Semiconductor, one of the world's largest supplier of semiconductors for the automotive market, joining the company in 2007 and is responsible for the company's automotive product and systems strategy. As a veteran of more than 25 years of semiconductor, software and technology industry experience, he has an extensive background in engineering, marketing and international business. Steve has developed large and successful businesses in diverse markets including automotive electronics, consumer products, telecommunications, vision technology, defense electronics and industrial systems. He began his career at Texas Instruments in 1984, and since has served as Managing Director of Accusonic Technologies, Vice President and General Manager at SMSC and Vice President of Sales and Marketing for Coherix.

Steve has been widely quoted in the global press on a variety of products and technologies and has keen ability to communicate technology in ways that affect the end consumer. He has also published articles in trade journals such as EE Times, Embedded Computing, Design News, Electronics Weekly and EDN, and has been a featured speaker at many industry and university events.

Nick Pudar Nick Pudar
Vice President Planning & Business Development
OnStar LLC
Nick Pudar, Vice President of OnStar Planning and Business Development, is responsible for managing OnStar's planning, business development and commercial activities. He also has responsibility for the Service Line Management organization which oversees the execution of current and future service lines and for management of the overall service portfolio. He assumed the business development and commercial role in 2005, and the additional service line management role in 2009.

Pudar started his General Motors career in 1981 as a GMI co-op student at GM of Canada's Windsor Transmission Plant. In 1986, he joined the Stamping Plant Modernization team as part of the Chevrolet-Pontiac-Canada Group and worked on metal-fab automation systems. In 1990, he joined the Industrial Engineering department in the Chevrolet-Pontiac-Canada to coordinate cross-plant throughput improvement efforts for GM's newly modernized stamping plants. In 1992, Pudar joined the Die Management Group, and held several assignments, which included die engineering, die fabrication, and product program support. In 1993, Pudar joined the Corporate Strategy staff as a business analyst. Three years later, he was appointed Director of Corporate Strategy and Knowledge Development. In 2002, Pudar was named Director of GM Strategic Initiatives. In 2004 he became Director of Global Planning and Strategic Initiatives.

Pudar received his bachelor of science degree in mechanical engineering from General Motors Institute (now Kettering University) in 1986 and his masters of science in management degree from Massachusetts Institute of Technology's Sloan School of Management in 1990.

John Waraniak Tyler Lessard
Vice President, Global Alliances and Developer Relations
Research In Motion
Tyler Lessard is the Vice President of BlackBerry Global Alliances and Developer Relations at RIM. Since joining RIM in 2001, he has helped to build a community of thousands wireless solution providers delivering custom applications and services for BlackBerry to large enterprises, government agencies, industry professionals, small businesses and consumers. Tyler is currently focused on initiatives to expand the scope and impact of the BlackBerry Developer Program and to bring new innovative solutions to market with third party Independent Software Vendors, Systems Integrators and Solution Providers.