SAE Convergence 2012

October 16-17, 2012

Detroit, Michigan, USA

Cobo Center

Carmakers Speak Panel

Sponsored by ESG Automotive Inc.

Carmakers Speak Panel
Wednesday, Oct 17
10:00 am - 12:00 pm
Riverview Ballroom, Cobo Center

Comprising the top electrical engineers from the world's major carmakers, the Carmakers Speak panel is a terrific opportunity to learn where the industry is heading and what carmakers need from suppliers of electrical and electronics parts, software and tools. The OEM panelists are the gatekeepers of new vehicle technologies, features and functions. Hear a candid discussion of the carmakers' progress toward electrification of the vehicle--what the challenges are and how suppliers can help. Find out which international standards are gaining traction with the OEMs and how those standards affect future electronics buys. The Carmakers Speak panel provides a unique forum for OEMs to share their insights with each other and with the global supplier community.

A perennial Convergence highlight, the panel is organized and moderated by Paul Hansen, publisher of the Hansen Report on Automotive Electronics, "the bible of the automotive electronics industry," according to the Wall Street Journal.

Organizer and Moderator

Paul M. Hansen Paul M. Hansen
The Hansen Report on Automotive Electronics

Paul Hansen writes and publishes The Hansen Report on Automotive Electronics, a newsletter dedicated to researching and identifying technology and business trends in the global automotive electronics industry. The Wall Street Journal recently referred to The Hansen Report as "the bible of automotive electronics."

Mr. Hansen began writing The Hansen Report in 1988 as an outgrowth of his strategy and market research consulting business, Paul Hansen Associates.

Over the past two decades Mr. Hansen has consulted to carmakers, many of the world's leading auto electronics suppliers and to those exploring industry investments.

Drawing on 30-plus years of experience in electrical engineering, marketing, product planning, business and strategy development, Mr. Hansen brings an engineer's and a business manager's perspective to The Hansen Report, as well as a reporter's relentless pursuit of the facts. As a result, The Hansen Report is widely recognized as a reliable, credible source of timely information, and Paul Hansen is widely recognized as one of world's foremost experts on the automotive electronics industry.

He has been a keynote speaker at industry conferences in the States, in Asia and in Europe. His observations and opinions on the auto electronics industry are often quoted by the press. Mr. Hansen regularly develops and moderates a plenary panel discussion for the biennial Convergence conference on automotive electronics, where he has also been a keynote speaker.

Paul Hansen holds a Bachelor of Science degree in electrical engineering from the University of Rhode Island and attended the University of Chicago Graduate School of Business.

A native of Brooklyn, New York, a Navy veteran and father of five, Paul now makes his home in Portsmouth, New Hampshire.


Alan J. Amici Alan J. Amici
Fiat Group Automobiles
R&D - EMEA Product Development
Electrical & Electronics
Head of Electrical & Electronics

Alan Amici is currently Head of Electrical and Electronics for Fiat Group Automotive, located in Turin, Italy, and is responsible for R&D activities for EE. He has over 25 years experience with Chrysler in various roles in engineering, manufacturing, and service. Prior assignments include Head of Electrical and Electronics for Chrysler LLC in Auburn Hills, Senior Manager for Global Service and Parts for Mercedes Car Group in Stuttgart, Germany, and Senior Manager for Manufacturing Engineering at Chrysler's Huntsville (AL) Electronics Plant.

Alan is the holder of two patents and is a recipient of the Walter P Chrysler Technology Award. He is a member of the SAE Convergence Technical Council and was the Technical Program Chair for Convergence 2008. He is active in college recruiting for Chrysler and was, prior to his assignment in Turin, the executive sponsor of recruiting at the University of Michigan.

Alan earned an MBA, MSEE, and BSEE from the University of Michigan and is a graduate of the Chrysler Institute of Engineering.

Alan played collegiate tennis and remains active in the game. He also enjoys skiing with his wife Marie and two children Michael and Elizabeth.

He speaks English, German, and Italian.

Andrew Farah Andrew Farah
Vehicle Chief Engineer

Andrew Farah is the Vehicle Chief Engineer for the Chevrolet Volt. In this role, he is responsible for all engineering components of the vehicle, including the Volt's gasoline-powered range extender. Farah was named to the position of Vehicle Chief Engineer (VCE) for the Chevrolet Volt in July, 2007. Prior to his new assignment he was responsible for all GM-Europe Aftersales Engineering activities as GME Director Aftersales Engineering, located in Rüsselsheim, Germany.

Farah started his General Motors career in 1984 as a Product Engineer in the Electrical/Electronics Group with the Buick Motor Division in Flint, Michigan. He has also worked for Johnson Controls in Milwaukee, Wisconsin, as Manager Electrical/Electronic Vehicle Systems Engineering for their Battery Division. Returning to GM, he subsequently held several leadership positions in the Product Development and Program Management organizations, including Engineering Group Manager of Vehicle Propulsion Engineering for the EV1 Electric Vehicle. In 2001 he was named GMNA Director Electrical Development & Validation.

Farah holds a master's degree in Electrical Science and a bachelor's degree in Computer Engineering, both awarded from the University of Michigan in Ann Arbor.

Farah was born in Flint, Michigan in 1960. He is married and has two children.

Dipl.-Ing. Ricky Hudi Dipl.-Ing. Ricky Hudi
Chief Executive Engineer Electrics/Electronics

After graduating from his electrical engineering studies, Ricky Hudi started his career path with BMW in the Engine/Transmission Electronics internal development department.

He then transferred within BMW to BMW Technik GmbH, where he was able to extend his knowledge throughout the entire field of vehicle electronics.

In mid-1997 he joined AUDI AG. There he headed pre-development in the area of Electrics/Electronics, specializing in the development of innovative systems for the new Audi A8. The central networking architecture conceived at that time has since then become the standard used in all new vehicles of the VW Group.

In early 2000 he became Head of Development for Infotainment, where he introduced systems developed in pre-development - primarily Audi MMI - into series production.

In October 2003 Ricky Hudi transferred within Audi from Development to Production, where he was Head of Electrics/Electronics Production until August 2008. In this period he expanded the electronics expertise in domestic and overseas Audi plants, and achieved significant cost savings - both in ongoing series as well as for all new vehicle projects.

On 1 January 2009 he took over as Head of Electrics/Electronics at AUDI AG.

Graydon A. Reitz Graydon A. Reitz
Global Director, Electrical and Electronic Systems Engineering Ford Motor

Mr. Reitz is Global Director, Electrical & Electronic Systems Engineering (EESE). He earned his bachelor's degree in electrical engineering from Ohio State University and a Master of Business Administration in Finance at the University of Michigan. His career with Ford Motor Company began in 1983 as an Electric Vehicle Research Engineer in Research Staff. He has served in a variety of engineering and leadership positions in Product Development and Quality in both North America and Europe.

In Graydon's previous position as Director, Americas Quality, Ford leap-frogged the competition and is now the industry’s highest quality full-line manufacturer as recognized by the JD Power Initial Quality Study.

Over the course of his career, he has been instrumental in delivering a number of product programs to market including Escort, Thunderbird, Town Car, Aviator, Expedition and Navigator and has been awarded several U.S. patents in vehicle control systems. As Director, Electrical/Electronics Systems Engineering he developed the industry leading SYNC system making Ford the leader in Infotainment.

In his free time, his passions include basketball, snow skiing, snowmobiling and water skiing.

A combination of coaching, teaching and development characterize Mr. Reitz's leadership style. He has a sincere development approach with employees and strives to continuously improve the capability of his people. His inspiration and vision invokes enthusiasm and brings out the leadership potential within his employees at all levels of the organization.

Kenneth Wayne Powell Kenneth Wayne Powell
General Manager
Toyota Motor Engineering & Manufacturing, North America, Inc.

Mr. Powell is the General Manager of Electrical Systems at Toyota Technical Center (TTC), located in Ann Arbor, Michigan. TTC is Toyota’s North American R&D center, a division of Toyota Motor Engineering & Manufacturing, North America, Inc. (TEMA).

Mr. Powell is responsible for the development of Multimedia and Telematics Systems for Toyota North America. Mr. Powell joined TTC in 2008 as a quality manager and led proactive problem prevention group in the quality department. In 2009, he became the Manager Body Electronics Systems. In 2010, he was promoted to the General Manager, Wiring Harness Body Electronics.

Prior to joining TTC, Mr. Powell worked for the Ford Motor Company and Visteon Corporation.

Mr. Powell received a Masters Degree in Technology Management from the University of Pennsylvania and a Bachelor Science of Mechanical Engineering from MIT.

Mr. Powell currently lives in Ann Arbor with his wife, Junko and his daughter, Emma. In his spare time he is a private pilot and enjoys home renovation.