SAE 2014 Convergence

October 21-22, 2014

Detroit, Michigan, USA

COBO Center

40-year Look Ahead

Wednesday, October 22, 2014
3:30 p.m. - 5:30 p.m.
Organized by Takeshi Mitamura, Bill Mattingly, Scott Craig

In 1974 in a paper entitled "The Challenge of Automotive Electronics in the USA," Trevor Jones described his 40 year outlook of emerging car electronic systems, it is impressive how precisely he predicted the convergence of cars and electronics. Now it's our turn to look forward and predict.

Scott Craig, Infineon Technologies North America Corp
The Challenge of Automotive Electronics in the USA

William Mattingly, ESG Automotive Inc.
Nigel Francis, Michigan Economic Development Corporation
Marc Rosenmayr, Hella
Hans Adlkofer, Infineon
Dr. Norimasa Kishi, Nissan
Partha Goswami, Ph.D, General Motors
Monika A. Minarcin, Digital Technology Strategist Consultant
The New Global Challenge of Automotive Electronics - The Next 40 Years

Scott Craig, Infineon Technologies North America Corp.


Scott Craig Scott Craig
Global Account Executive
OEM Business Development
Infineon Technologies

As Infineon's Global Account Executive, Scott is responsible for business development at Ford Motor Company worldwide. He leads the advancement of innovation and collaboration between the two organizations.

Mr. Craig began his career at AC Rochester and has worked for Kelsey Hayes (now TRW), FCI, and JAE prior to joining Infineon in 2003. Over the course of his 23-year career, Scott has developed a passion and expertise for business development. Through building of strong industry relationships, promoting innovative ideas, and maintaining global vision, he is a contributor to the automotive market at large.

Scott has also been an active member of SAE since 1992. He is currently part of the Industry Leadership Coalition for SAE (and?) a member of the Technical Council for Convergence. He serves as an organizer for the SAE Smart Grid session of World Congress, SAE Convergence Megatrends, and the SAE Advanced Safety Symposium. In addition, he also fosters science and technology through his mentorship in FIRST for the Northville High school Robostangs - Team 548.

Scott holds a Bachelor degree in Physics from Kalamazoo College and BSEE from Wayne State University.


William Mattingly William Mattingly
Vice President Engineering
ESG Automotive Inc.

Bill Mattingly graduated from Oakland University with a Bachelors in Electrical Engineering in 1984 and Masters in Electrical and Computer Engineering in 1986. He also received a Masters in Business Administration from Wayne State University in 1995.

He started his career at Chrysler Corporation in 1984 in the Chrysler Institute of Engineering and held a successful number of assignments in Electrical Engineering, Manufacturing and Vehicle Development, before becoming Vice President of Electrical Engineering Core in 2003. Since then, he spent a year at Lear Corporation as Vice President of Global Electrical Engineering in 2008/9 and is now Vice President of Engineering at ESG Automotive Inc. of Troy, Michigan.

Bill is a board member of the Convergence Transportation Electronics Association and the Oakland University Engineering Advisory Board. He is married to Kathy and they have five children together.


Nigel Francis Nigel Francis
Senior Automotive Adviser to the State of Michigan
Senior Vice President, Automotive Industry Office

Nigel Francis is senior automotive adviser to the state of Michigan and senior vice president, Automotive Industry Office, Michigan Economic Development Corporation. Nigel is charged with developing, implementing and executing a comprehensive strategic plan and road map to promote, retain and grow the automotive industry in Michigan. He serves as the state's central connection point for automotive industry stakeholders and engages with them to drive action that supports the industry and Michigan's overall economic growth strategy.

Nigel comes to state government with 29 years of executive experience in the global automotive sector encompassing both technical and technology management in North America, Europe and Asia. He has worked with multinational senior management both at OEMs and Tier I suppliers. Nigel has a global awareness of startups, small, medium and large corporations, turnarounds, and mergers and acquisitions. With a record of successfully building and leading diverse cross functional teams across different continents, he is well versed in global business cultures and values collaboration at all levels. He has spent a majority of his career in advanced design and engineering product development and in recent years has been closely involved with clean tech through EV/HEV/PHEV vehicle development. Nigel has held executive level positions at OEM and Tier I companies in North America and Europe, including chief engineering and program management for Tata Technologies; COO and chief technology officer at Trexa LLC; executive vice president, Bright Automotive; vice president, vehicle engineering at Mercedes-Benz Technology, and several C-level positions in product development and technology.

Born and educated in the United Kingdom, Nigel has lived and worked in the U.S. since 1998. He became a naturalized U.S. citizen in 2010 and currently resides in Clarkston, MI. Nigel holds a Bachelor's of Science degree from Brunel University in London, England. Professional affiliations include fellow, Institute of Mechanical Engineers of Great Britain; chartered engineer-Great Britain; and advisory board member to the University of Michigan's Michigan Mobility Transformation Center's (MTC) External Advisory Board and to Purdue University School of Engineering Technology.

Partha Goswami Partha Goswami
Manager - Technology Intelligence
General Motors

Dr. Partha Goswami has over twenty years of experience in the automotive industry, with a background spanning product development, concept innovation, technology planning and a variety of business assignments including capital planning and market strategy. He has been working on various facets of technology strategy for the last seven years. He had managed General Motor R&D's global advanced portfolio in Connected Vehicle and was actively involved in research roadmap development and long-term technology strategy. Currently he works as technology specialist in GM's Global Product Portfolio Planning with focus on future trends. Dr. Goswami speaks at industry forums on issues and trends in In-vehicle infotainment, connectivity and related technology. He holds a Ph.D. in Aerospace/Engineering Mechanics from Iowa State University and an MBA from Ross School of Business, University of Michigan.

Monika A. Minarcin Monika A. Minarcin
Business Development
Digital Technology Strategist Consultant

Monika A. Minarcin is a Business Development and Digital Technology Strategist consultant who has worked with several Fortune 500, start-up and Think Tank institutions. She analyzes and develops plans to drive technology growth and nurture new initiatives. In this capacity, she works with a company's corporate development function, to capitalize on new opportunities. Prior to this role, Monika spent over 12 years in the automotive industry at various OEMs and Tier 1 Suppliers leading tactical/strategic initiatives, new technology analysis, alternative propulsion and energy storage architecture development, as well as data analytics. Monika has over 16 years of business intelligence, digital strategy, electrical/controls engineering, project management, data analytics, new technology deployment, and product development expertise. Monika has been awarded several patents - most recently in autonomous intelligent systems and natural selection/swarm control.

Monika has an Honors Bachelors Degree in Electrical and Computer Engineering from the University of Windsor and a Masters Degree in Electrical Engineering from the University of Michigan. She has also completed post graduate studies at McMaster University, University of Illinois, Ohio State University and Harvard Business School.

Marc Rosenmayr Marc Rosenmayr
HELLA Electronics - North/South America

Dr. Marc Rosenmayr has been appointed CEO, HELLA Electronics - North and South America, assuming responsibility for the region's electronics business operations. In conjunction with his new assignment, he is elected as a member of the executive board. Based in Plymouth, Michigan, he is in charge of the Electronics Division's business strategy and product development.

Prior to his current position, Rosenmayr served as vice president of program management for HELLA's Electronics Group in North and South American, with profit and loss accountability for annual sales of +$350 million, starting in November 2011.

In 2006, Rosenmayr was chosen as an engineering director for the body electronics product group in North America, and was promoted to product director in 2007, leading product development for both the energy management and body electronics teams until November 2011.

Rosenmayr joined HELLA KGaA Hueck & Co., located in Lippstadt, Germany, in August 2000 as a project manager for its electronics group. In 2001 he was the engineering manager for energy management and body electronics hardware and software development.

Dr. Rosenmayr holds a doctorate degree in engineering and a master's of science in electrical engineering from the Swiss Federal Institute of Technology (ETH) situated in Zurich, Switzerland. He currently holds six technical patents and is an active member of the Society of Automotive Engineers (SAE). Additionally, Rosenmayr has led and presented at several automotive based technical conferences in Europe, Asia and the United States and co-developed and led one of the automotive industry's first energy management conferences in 2013, creating awareness amongst automotive and affiliate groups in key technologies and advancing development fields to address automotive based challenges facing manufacturers, suppliers and consumers, worldwide.

HELLA is a leading global supplier in automotive electronic components and lighting systems and is head-quartered in Lippstadt, Germany. It employs more than 30,000 individuals at 70 locations in over 30 countries worldwide. Its annual fiscal year sales in 2012/2013 were approximately $6.5 billion, positioning HELLA as one of the top 50 global automotive suppliers.

The Electronics Group has achieved significant growth across several regions, including North and South America during the past several years, forecasting continued expansion in manufacturing and sales areas, developing its presence in both established and emerging markets.

Hans Adlkofer Hans Adlkofer
Vice President Automotive System Group
Infineon Technologies AG, Neubiberg

Hr. Hans Adlkofer studied electronics with the focus semiconductor technologies. He started his career at National Semiconductor in the marketing department with focus on ASICs for the automotive industry.

The next career step was at Giesecke & Devrient to develop secure operating system for smart cards. Thereafter he moved on to SIEMENS Semiconductor (today Infineon) where he headed an application center for Security and Smart Card ICs. Later he moved to Singapore to head the Business Operation for the Asian market. In 2003 he took over the responsibility for the Business Unit Sensors in Infineon Technologies. Since 2009 he is heading the System Group Activities in the automotive division of Infineon.

Dr. Norimasa Kishi Dr. Norimasa Kishi
Senior Innovation Researcher

Dr. Norimasa Kishi joined Nissan Central Research Laboratory (currently, Nissan Research Center) in 1978. Since then, he has been active in research on automotive electronics and intelligent vehicle systems. Around-View-Monitor (AVM) system, which is now a standard feature on most Nissan vehicles showcases one of his research accomplishments. Through his research career, he has won several awards for his innovative research results, including the first voice-recognition system for automotive applications, the "Birdview" navigation system, and the Artificial Intelligence-based interior layout design system.