SAE 2014 Convergence

October 21-22, 2014

Detroit, Michigan, USA

COBO Center

SAE Convergence Banquet

Wednesday, October 22, 2014

A long-established tradition at Convergence, the Banquet is the largest and most prestigious gathering of automotive electronics industry leaders from around the world. Meet and mingle with the influential people in business during the Pre-banquet reception.

More details to be announced!

Pre-Banquet Reception
Cobo Center - Hall C
5:30 - 6:30 p.m.

Cobo Center - Grand Ballroom B
7:00 - 9:30 p.m.

$150 per single ticket
$1500 table of 10

Banquet sponsored by:

Ulrich Homann Banquet Keynote Speaker

Ulrich Homann
Chief Architect
WW Enterprise Services
Microsoft Corporation

From Cars to Drivers - The Journey to the Brand of One

One aspect of the future of the car is often associated with the connected car. While connectivity will play a crucial role in the future of transportation, we believe that the center of gravity will move to the connected driver at the center of activity. Continuous collection, analysis and understanding of data - telemetry, behavior, etc. - will increase our ability to individualize services from maintenance to insurance to entertainment. This talk will show real-life examples of solutions such as alerting customers of conditional maintenance needs in real-time, share data between sales, service and marketing systems, and better manage the customer lifecycle end-to-end, including warranties and recalls.


Ulrich Homann is a Partner Software Architect in the Cloud and Enterprise business at Microsoft. As part of the engineering leadership team, Homann is responsible for enterprise scenarios and focus across the cloud and enterprise platform. Previously, Homann served as the Chief Architect for Microsoft worldwide enterprise services. As part of the office of the CTO, he was responsible for the management and enterprise architecture of key strategic projects all over the world. He was responsible for setting adoption and support strategy for the key technologies and its relevancy in the worldwide services business as well developing new senior technical talent.

Formerly Homann played a key role in the newly formed Platforms, Technology and Strategy Group at Microsoft. As solutions architect, Homann was responsible for the development and strategy for Microsoft in the area of business architecture and its relationship to solution architecture, software tools and infrastructure. Homann also drove critical parts of the design and architecture of Web services and integration of the .NET platform with providers and consumers of business applications. The latter responsibility required him to engage and interact closely with key partners and strategic customer projects. Homann was deeply involved in the establishment of Microsoft's Business Applications Division and the acquisition of Great Plains Software.

Previously, Homann was program manager in the Enterprise Program Management responsible for the development relationship with key partners, mainly SAP AG. Homann also served as part of Microsoft Consulting Services, where he was responsible for several key distributed database application projects in Germany.

Prior to joining Microsoft in 1991, Homann worked for several small consulting companies, where he designed and developed distributed systems. Homann has more than 20 years of experience in the systems industry. He has spent most of his career using well-defined applications and architectures to simplify and streamline the development of business applications. His dedication to this pursuit is driven by a passion to improve product planning by working closely with customers and their applications.

Homann holds a bachelor of computer science from the University of Cologne, Germany.