SAE 2014 Convergence

October 21-22, 2014

Detroit, Michigan, USA

COBO Center

Future of Technology Delivery

Wednesday, October 22, 2014
10:30 a.m. - 12:00 p.m.
Organized by Tony Cooprider

As the complexity of automotive EE systems technology continues to grow, the engineering competency models, engineering processes, IT support and mechanisms to deliver that technology efficiently have not kept pace. We will gather leaders in the PMTI space, with engineering educational leaders to propose a vision of where technology delivery will go in the future, how it addresses and resolves pervasive development problems and how do we prepare engineers to lead and execute it.

Phillip Ross, IEEE Spectrum
Sheryl Connelly, Ford
Bret Greenstein, IBM Stefan Jockusch, Siemens
Janaki Kumar, SAP
Sharafat (Shaz) Khan, Deloitte Consultiong LLP


Phillip Ross Phillip Ross
Senior Editor
IEEE Spectrum

Philip E. Ross is a senior editor at IEEE Spectrum, the magazine of the Institute of Electrical and Electronic Engineers. He covers transportation himself, writing features for the magazine and articles for the Web site, including the recently inaugurated blog, "Cars That Think." He also edits features by expert authors. He has worked at Forbes, Scientific American, the Detroit bureau of the New York Times, and Red Herring.


Sheryl Connelly Sheryl Connelly
Global Consumer Trends and Future Manager

Sheryl Connelly is the Global Consumer Trends and Future Manager for Ford Motor Company, a role she has held since 2004. Serving as Ford's corporate futurist, Connelly is responsible for identifying global consumer trends that feed into functions across the entire company, including design, product development and corporate strategy. Prior to joining the trends team, Connelly spent eight years of her 18-year career with Ford in a variety of field positions for Ford Division, including wholesaling product to more than 140 dealers and assisting in the execution of new franchising agreements. Before working for Ford, she practiced law.

In addition to a Juris Doctorate, she holds a bachelor's degree in finance and a master's in business administration. She teaches design research at the Center for Creative Studies in Detroit, Michigan. Connelly has been a guest lecturer at Massachusetts Institute for Technology, University of Michigan and Wharton School of Business and a featured speaker at TED Global. Her strategic viewpoints have been published in the Wall Street Journal, Reuters, Financial Times and BBC, and she has been profiled in The Atlantic, Forbes, and Delta's Sky magazine. Fast Company magazine named her the 24th Most Creative Person in Business in 2013.

Bret Greenstein Bret Greenstein
Vice President, IBM Rational Software
Complex & Embedded Systems

Bret Greenstein is responsible for all aspects of new IBM's Systems Business Unit within the Rational Brand including strategy, sales, marketing, solution and product delivery and development, business partner maturation and overall business unit execution. IBM acquired Telelogic in 2008 to provide a backbone for this business for IBM. Through Systems Engineering principles, process and methodologies, Bret and his team help clients drive effective fusion of software with microelectronics, sensors, and mechanical technologies. This helps the products they produce, and the people they employ, become increasingly intelligent, instrumented, and interconnected. Every day we take examples of embedded systems for granted without recognizing the innovation required to provide business and technical value to the market they service.

Bret Greenstein has over 25 years of executive, engineering, and information technology experience with leadership positions in IBM's Hardware, Software, and Services business units. The strengths he brings to bear in any role include partnering with clients, integrating IBM's capabilities, and building winning, high performance teams.

Bret has several patents in the areas of collaboration systems and is a graduate of Rensselaer Polytechnic Institute with a Bachelor degree in Electrical Engineering, and a Masters degree in Manufacturing Systems Engineering. Most recently, Bret had lived and worked in China for almost 5 years as IBM's CIO for Growth Markets and supporting client transformation in the region.

Dr. Stefan Jockusch Dr. Stefan Jockusch
Vice President, Automotive Industry Strategy
Siemens PLM Software

Dr. Stefan Jockusch is vice president for Siemens PLM Software's Automotive Industry Strategy. In his current role, he leads Siemens PLM's strategy definition, business development, and portfolio planning efforts for the automotive industry. His previous role with Siemens PLM was vice president, Mechatronics Product Development, where he was responsible for leading the company's development and go-to-market efforts for supporting the combined mechanical, software and electronic product development and manufacturing.

Jockusch has served in several business leadership and R&D management roles, driving the development and market introduction of radically innovative mechatronic systems, demonstrating ability to build and grow winning cross-functional and multinational teams, foster partnerships with suppliers, build a strong patent portfolio and improve overall business performance.

Jockusch came to Siemens PLM from Dematic Corporation, where he was vice president, Research Development, leading the renewal of the entire portfolio of material handling products, hardware and system software and launching new products protected by over 50 patents. Prior to that, he had built the solution business for Siemens' Electronics Assembly division, introducing the first seamlessly integrated electronics manufacturing lines.

Jockusch began his career at Siemens as a management consultant with Siemens Corporate Technology.

He later moved to Siemens AG as Executive Board Assistant for sectors Industry, Transportation and Technology, where he managed several strategic initiatives. A US and German citizen with broad international experience, he relocated to the United States in 2001 and later decided to make the US his family's permanent home.

Stefan holds a PhD summa cum laude in natural sciences from University of Bielefeld and a Master's degree in Physics from the University of Göttingen. He enjoys biking, golfing and spending time with his wife Beatrix and two sons, Philipp and Tim.

Janaki Kumar Janaki Kumar
Head of Strategic Design Services, America
Design and Co-Innovation Center
SAP Labs

Janaki Kumar is the Head of Strategic Design Services, America in SAP's Design and Co-Innovation Center. She leads a team of designers who work directly with customers to transform their user experience. She has over a decade of experience building, coaching, and leading high performance teams to deliver design-led innovation.

She is the co-author of the book, Gamification at Work - Designing Engaging Business Software. Janaki has a Masters in Information Systems from Boston University. She has authored 20 intellectual property patent applications of innovative user experiences.

Sharafat (Shaz) Khan Sharafat (Shaz) Khan
Deloitte Consultiong LLP

Shaz is a principal with Deloitte Consulting LLP specializing in Strategy and General Management with a particular emphasis on Finance Strategy, HR Strategy, organizational design and diagnosis, operating model strategy, and change leadership. With more than 27 years of experience including serving in senior executive positions within high-tech and distribution industries, he has a passion for superior client service.

As the leader of Deloitte's CFO21, CPO21, CIO21, SBU21, and CEO21 initiatives, Shaz emphasizes developing trust-based, executive-level relationships focused on understanding his clients' business objectives, then executing business strategy, strategic business planning, visioning, leadership and high-performance culture assessments that support and drive those global business strategies. He has designed and implemented systemic and operational changes in support of quality and service objectives. He has also focused extensively in the area of business planning, human resources systems design, HR/finance shared services, technology, change management, strategic planning, and communications. His management activities address the issues surrounding strategic and tactical goals, and the creation of work design that supports business innovation and quality through empowerment.

Shaz has authored several books including Carpal Tunnel Syndrome: Increasing Managerial Awareness (co-authored with G. Jackson, 1988); Advanced Leader Training (1987); Problem Handling Strategy for High Technology Office Environments (co-authored with W. Grimshaw, 1986); and The People Process (1984). Additionally, he has been widely published internationally in management publications on such topics as statistical process control, shared services, effective leadership, performance management, talent selection and deployment, quality, customer service, productivity improvement, branch management, and executive development. He has also addressed professional audiences in the United States and abroad.

Besides being an invited speaker and presenter at the Federal Government's National Performance Review, he has also participated in the G-7 conference, the G-8 conference of energy ministers, and "the Future of The American Workplace" conference convened by the President of the United States. He has also worked extensively with many governmental agencies on implementing improvements to customer and quality service standards within these agencies. Additionally, Shaz has significantly contributed to The World Economic Forum, Davos, Switzerland on "Motivating and Maximizing your 'Thinkforce': Innovative Practices in Human Capital."

Shaz also focuses his strategic thinking on America's economy and business environment. He was a leading architect of The National Summit convened by the Detroit Economic Club in 2009. The summit brought some of the country's top business, government/non-profit, and academic leaders to present ideas and recommendation for increasing America's competitiveness in four critical disciplines: Manufacturing, Technology, Energy and Environment. He helped distill the aggregated recommendations into "America's To-Do List," a set of 10 strategic initiatives for business and government to jointly pursue to revitalize the U.S. economy. He was part of a small team of business leaders that went to Washington, D.C., to present these initiatives to the Secretary of Commerce.

Shaz was awarded the prestigious Electrical Wholesale Magazine GEM Award, which is the highest within the electrical industry and is given for distinguished achievements in electrical marketing and recognizes major contributions made by key industry leaders in strengthening the electrical distribution channel. Besides being inducted into the Who's Who Registry of Global Business Leaders, he was also selected as a nominee for the American Society of Quality's coveted Ishikawa Quality Medal Award. He has also received Accenture's (Andersen Consulting's) "Americas QVS Leadership Award" for the work performed and the value added that "can be classified as some of the best work done by the firm." He is also the recipient of Deloitte's Human Resources Strategies Group's "HR Compass Award" for leadership and innovation. Shaz has served on Deloitte's Global Manufacturing Operating Committee as well as the Automotive Strategy Council. In addition to serving on civic, governmental, and business committees and boards, he has professional memberships in a number of organizations including Association of Finance Professionals; American Management Association; Society for Human Resource Management; National Association for Electrical Distributors; National Association for Wholesaler-Distributors; and National Association of Manufacturers.