SAE 2016 Convergence ®

September 19-21, 2016

Novi, Michigan, USA

Suburban Collection Showplace

Meet the Keynotes

Monday, September 19
Keynote sponsored by Panasonic Automotive
  • Panasonic

Opening Keynote Address
9:00 - 10:30 am

Elliot Garbus Elliot Garbus
Vice President, Internet of Things (IoT) Solutions Group
General Manager, Transportation Solutions Division
Intel Corp.

"Architecting the Future of Transportation: Challenges and Opportunities"
Zero accidents. Mobility for all. Reduced congestion. The future of automated driving and connected transportation will change our lives for the better. Intel and the Internet of Things (IoT) are changing the way we work and live. In transportation, the possibilities of IoT are enabling us to use data and connectivity to rethink existing businesses and create new ones. By converging technology with storied ingenuity in the automotive and transportation industries, we are building solutions unlike anything seen before and helping transportation providers map a path forward so they're ready when the time comes. This talk will discuss how technology is changing the landscape of the automotive industry and how the convergence of technology from the car to the cloud will help to bring about substantive changes to our lives and reshape industries from today's environment through to a fully autonomous world. This talk will also address both current and future challenges and how we are working with our partners, collaborating with world-renowned research teams, and employing the foremost experts in a broad range of technologies from vehicle dynamics to semiconductor physics, door locks to data center to prepare the industry for the amazing future of transportation and autonomy.

Elliot Garbus is Vice President of the Internet of Things (IoT) Solutions Group and General Manager of the Transportation Solutions Division for Intel Corp. He is responsible for delivering Intel's vision for connected cars spanning from in-vehicle-infotainment and autonomous driving, to intelligent transportation systems. Previously, Garbus was Vice President of the Software and Services Group and general manager of Business Planning & Marketing for the System Software Division. In this role, he was responsible for software technology strategy, Intel's software development platforms, and establishing a new cross-device open-software platform. Garbus joined Intel in 1988 and has held positions in general management as well as management positions in processor and platform architecture, new product planning, and application engineering. Garbus received a bachelor's degree in electrical engineering from the University of Rochester

Christine A. Gulbranson Christine A. Gulbranson, PhD, MBA
Senior Vice President of Research Innovation & Entrepreneurship
University of California

“Science Non-Fiction: University of California Inspired Innovations”

Dr. Christine Gulbranson is Senior Vice President of Research Innovation and Entrepreneurship for the University of California. She leads a team that is empowering greater collaborations and translation of research and innovation into the marketplace. She is forging alliances and partnerships in government, private, and philanthropic sectors to create new opportunities for research and economic growth. For more than a decade, Gulbranson was CEO of Christalis, a strategic advisory firm specializing in business development, technology transfer, and funding assistance for high-tech clients. Gulbranson was founding CEO of the first renewable energy accelerator, the Nevada Institute for Renewable Energy Commercialization, and has helped build national entities such as the Advanced Energy Economy. Gulbranson has received multiple awards for her work, including being recognized as "Innovator of the 21st Century" by MIT Technology Review and "40 Under 40" of Silicon Valley business leaders. She was also a judge on "The Big Brain Theory: Pure Genius," the Discovery Channel’s engineering competition show. Gulbranson holds five degrees from the University of California, Davis: a bachelor’s degree in physics; a bachelor’s, master’s, and Ph.D. in chemical engineering and materials science; and an MBA.

Sherif Marakby Sherif Marakby
Vice President of Global Vehicle Programs

"Ridesharing and the Future of Urban Mobility"
Sherif Marakby, Vice President of Global Vehicle Programs at Uber, helps lead the company's efforts to develop self-driving technology and manage partnerships with the automotive industry. In his keynote, Marakby will share insights on the growing number of consumers who are opting to hail a ride rather than own a car and discuss the implications for the automotive industry. He will explore how cars can be part of the solution to some of the most pressing issues facing our cities today, and explore areas for collaboration between companies like Uber, car manufacturers, and tech companies.

Sherif Marakby is Vice President of Global Vehicle Programs at Uber. He is located at Uber's Advanced Technologies Center in Pittsburgh, PA, where he oversees Uber's vehicle programs, manufacturer strategy, and technology integration efforts. Marakby is an expert in automotive engineering and programs. In April 2016, he joined Uber from Ford with 25 years of experience in delivering vehicle programs and new technologies, including hybrids, plug-in hybrids, and battery electric vehicles. Marakby recently led all electrical systems and components in Ford and Lincoln vehicles globally, including integrating Siri, Apple CarPlay, Android Auto, and various driver assist technologies into vehicles. Marakby has a master's degree in electronics from the University of Maryland and an MBA from the University of Michigan.

Platinum Sponsors

  • Ford
    Executive Leader
  • Panasonic
  • Vector

Gold Sponsors

  • AAM
  • Denso
  • ESG
  • Infineon

Silver Sponsors

  • Delphi
  • IBM
  • Renesas

Bronze Sponsors

  • Flextronics

Conference Supporter

  • Bosch
  • Genivi
  • Hella
  • Hitachi
  • IEEE
  • Mobile Comply