Technical Program Information
(CNVG1) - Targeting Consumer Needs In The Perfect Storm
(CNVG2) - Product Development in a Global Environment Today and in Future
(CNVG3) - Human Machine Interface
(CNVG4) - The Need For Standards In The Automotive World
(CNVG5) - Advanced Safety: How Far Can We Go? Will Our Customer Go There?
(CNVG6) - Powertrain Challenges and Solutions for Sustaining Individual Tansportation and Protecting the Environment
(CNVG7) - Connected Vehicle
(CNVG8) - Sustainability / Environment
(CNVG9) - Energy Stewardship: The Efficient Generation and Consumption of Electrical Energy in Automobiles
Targeting Consumer Needs In The Perfect Storm
The moment of true Convergence is upon us. A rapid change in the lifestyle of the automotive consumer, coupled with the desire of consumers to leverage digital content of all forms in their daily life has created a Perfect Storm of consumer desires. As an industry, we are overwhelmed with the possibilities to create a compelling new consumer experience. We also face a monumental challenge of focusing on the true essence of targeting the most meaningful enhancements to the in vehicle experience.
How do we adapt to the rapid evolution of features we are seeing in the consumer electronics and connectivity markets? How do we more accurately predict the future driving lifestyle of our consumers? How do we perfect our ability to create the right feature at the right moment?
This session will explore research and implementation methods that have proven to improve the targeting process for companies in automotive, technology, and general consumer sectors. We will also highlight success stories from our industry, as well as others, to give insight into finding the Right Idea at the Right Moment in the Perfect Storm.
Human Machine Interface
With increasingly diverse functions being introduced into automobiles, Human Machine Interface (HMI) plays a critical role in modern age automobiles. How the driver reacts to the HMI will greatly determine the functionality of these systems. Also, understanding the behavior of drivers will enable a more effective design of these functions. This session will cover the subject from a broad perspective, ranging from infotainment to safety, and provide insight into why and how drivers should be able to interact effectively with automobiles.
Some aspects considered include:
- Driver demographics such as age
- User perspective
- Psychological perspective
- Dependency
- Encourage positives (driver support) and avoiding negatives (driver distraction)
Advanced Safety: How Far Can We Go? Will Our Customer Go There?
Analysis of real world crash data shows that nearly seventy-five percent of crashes occur due to driving task errors, with an additional fourteen percent occurring due to impairment. This means that ninety percent of the problems, generally, are driver related. It is, therefore, important to help the drivers overcome their deficiencies in their driving performance and judgment by judicious use of technologies. As it is, drivers vary in their ability to safely drive their vehicles. There are many reasons for this variability. Lack of driving experience and training, errors in judgment, coping with driving task demands, deficiencies in information processing capabilities and other such factors contribute greatly to the variability in driving capabilities.
This session, therefore, explores the technologies that exist which could be of assistance to drivers in overcoming their deficiencies. The session identifies technologies that are able to reduce the severity of crashes when they occur or mitigate injuries in crashes that would have otherwise been lethal. In addition, the session attempts to qualify and quantify the safety benefits where possible (e.g, reduced stopping distance, reduction of crash energy, etc.). The need to design and verify safety critical algorithms and embedded systems for real world applications which must be affordable to deliver and meet guaranteed performance over the broad array of complex roadway, vehicle to vehicle, and drive scenarios will also be highlighted and solutions suggested. Finally, the customer’s perspective will be addressed with particular attention paid to driver workload and driver acceptance.
Connected Vehicle
The notion that a vehicle is connected to cellular phones and consumer electronics devices has now reached mass product reality. What is next? Vehicles connecting to the fixed roadside infrastructure and to the mobile roadway "infrastructure," including other vehicles are examples of concepts that are in various stages of experimentation now. Vehicle to vehicle (V2V) communication and vehicle to infrastructure (V2I) communication will define the connected vehicle of tomorrow.
The session targets the key business and technical issues surrounding:
- Data driven observations of customer trends, needs, and desires for vehicle interconnectivity
- Wireless-based diagnostic and service systems
- Internet connectivity
- Infotainment systems and connectivity
- Wireless infrastructure connectivity
- Car-to-car and car-to-roadside connectivity
In addition, we will also discuss the non-technical aspects of these technologies including:
- Current services and developing activities in US, Europe and Asia
- Customer value or social value of these technologies
- Improvements in safety, environment, comfort and efficient transportation
Energy Stewardship: The Efficient Generation and Consumption of Electrical Energy in Automobiles
Our industry has a responsibility to develop more energy efficient vehicles to address the dual concerns of global warming and depletion of energy resources. To achieve this, we must look beyond powertrain, and optimize the generation of electrical energy, and the utilization of electrical energy in all related automotive systems.
This session will focus on opportunities to reduce energy consumption through electronic control throughout the automobile, without loss of performance as perceived by the end user.
