SAE 2015 Vehicle Electrification and Connected Vehicle Technology Forum

December 3-4, 2015

Shanghai, China

Crowne Plaza Shanghai

Technical Speakers

Yossi Aloni Yossi Aloni
VP Marketing and Sales
Yossi Aloni is a senior marketing and sales executive with 25+ years of strategic and field experience, across five continents. Yossi served in leadership roles for large companies, like: BMC Software, HP, and Amdocs, and also in key positions for startup companies, like: Applisonix. Yossi now heads the marketing and sales for Optibus, leading the breakthrough of its innovative transportation optimization technology into the global markets.

Joseph Barkai Joseph Barkai
Joe Barkai is a global thought leader with more than 30 years of experience in helping organizations chart their product and market strategy. His background at the union of business and technology with hundreds of organizations across diverse industries, provides a unique ability to "connect the dots" and clearly articulate the ever-evolving business value of technology. Joe helps global manufacturing companies assess and improve product development, manufacturing operations and after sales service, and make intelligent strategic investments in process improvement and software tools to improve these activities. As Vice President of Research at IDC, a leading global market research firm, Joe led global research for over 8 years across a broad spectrum of industries, including automotive, industrial equipment, aerospace, construction, medical devices and high-tech. His automotive and heavy equipment clients include DaimlerChrysler, Ford, General Motors, John Deere, Mitsubishi, Nissan and Toyota. He appeared on CNN and was quoted in the Wall Street Journal, The New York Times, CIO Magazine, and numerous industry publications. Joe's ongoing market research and pragmatic approach provide a solid foundation of knowledge and insight for board members and senior executives trying to make sense of the fast changing technology landscape to drive strategic technology decisions, accelerate market adoption and improve organizational decision-making.

Yoram Berholtz Yoram Berholtz
Director, Business Line Manager, Automotive
Harman International
Mr. Berholtz oversees the automotive activities in redbend including partnerships and go-to-market strategies. Mr. Berholtz has experience in system engineering, product management, marketing and partner management. Prior to joining redbend, Yoram worked in Marvell, Intel, Motorola and several venture capital-supported companies. Mr. Berholtz hold B.Sc.E.E from Tel-Aviv University and MBA from Bradford University.

Michael Bischoff
Executive Director
Preh Joyson
Mr. Michael Bischoff joined Preh Joyson in November 2013 as executive director of business division "Battery Management System & E-mobility" with over 25 years of experiences in automotive electronics, especially in crash and occupant sensing systems, restraint systems, battery management systems. He obtained his degree from the University of Kaiserslautern in Germany majoring in electrical engineering. He then moved to Siemens for the development of electronic control units for airbags, later to Conti Temic in Ingolstadt as project manager. Before his joining to Preh Joyson, he was working as Director/ Vice President global BMW and Middle East Business Unit in Takata-Petri AG.

William Bolander William Bolander
Engineering Solutions Executive
Bill earned his ME/EE bachelor's degree in 1983 from General Motors Institute, now Kettering University. He was awarded a GM fellowship to Purdue University where he earned a master's degree in mechanical engineering in 1984.

After graduation, he joined Saturn Powertrain as part of the team that developed Saturn's engine control system. In 1994, Bill transferred to GM Powertrain's Algorithm Engineering group.

In 1996 he became the Manager of Algorithm Engineering and in 1998 was promoted to the position of Technical Specialist for Algorithm Engineering within GM Powertrain's Electronics, Integration & Software organization.

In 2000, Bill was promoted to GM Technical Fellow responsible for GM Powertrains Global Control Engineering Processes. In this role, he led the Controls Engineering Process Group responsible for process improvement activities, including ISO 9001 and CMMi.

In 2009, Bill's role expanded to include all of GM's Electrical, Controls and Software development, for both Powertrain and Vehicle Product Development. Bill led a program to commonize GM's engineering processes and tools used globally.

In 2013, Bill joined the IBM Rational team as a Global Automotive Solution Executive where he is helping the industry adopt smarter product development processes and tools. Bill holds 16 US patents for automotive related innovations, including traction control system, coolant loss protection, clutch to clutch transmissions and several in the field of combustion knock control. Bill's contributions to GM's technology have earned him four "Boss" Kettering Awards, more than anyone else in GM history, this award is GM's highest recognition for engineering invention.

In 1995, Bill was the first winner of the $500,000, Lemelson-MIT Prize, the nation's largest single prize for invention and innovation.

Don Christian Don Christian
VP, eMobility
Resurgens Renewables
Don works as VP of engineering for Resurgens Renewables, a California startup focused on electric mobility and energy. His current projects involve new drivetrain designs for both hybrid and all-electric propulsion and electrical nanogrids associated with PEV energy provisioning. Don engineered, integrated, and tested EV propulsion and cooling systems at Coda Automotive, including NHTSA crash tests. At BAE Systems, his armored combat vehicle designs were used in hybrid tracked and wheeled trucks, and were proven through range tests and hostile combat operations. His agricultural harvesters and aircraft ground support vehicles continue in field use, and his autonomous robotic vehicle designs are in production use today for semiconductor clean-room material transport.

Don is an inventor of 22 US plus many foreign patents. He has taught internationally a variety of technical courses and publications, in Europe, Asia, and the US. He's a senior member of IEEE & SAE, is an elected Fellow of the Society of Manufacturing Engineers, and a member of SAE's J1772 conductive charging standards task force for plug-in electric vehicles. He plays guitar whenever he can, and is an avid scuba diver.

Hao Dong Hao Dong
Automobile Electronics and Security Manager
Dr. Dong Hao is Senior Expert for ISO26262 Functional Security. Dr. Dong got his Ph.D. of Micro Electronics from Qinghua University in 2010. He is TUV SUD's Automobile Electronics and Security Manager for the Great China. Dr. Dong was engaged in functional security development when he worked for a Chinese automobile electronics supplier.

He has been providing technical support, evaluation and audit for many OEMs and suppliers since he joined TUV SUD Great China.

Elaina Farnsworth Elaina Farnsworth
Connected Car Task Force
Oakland County Connected Car
Elaina Farnsworth, Mobile Comply CEO, will highlight one of the most talked about topics today- connected vehicles and the workforce to support them. Deploying and operating new systems to support connected vehicles will require a new understanding of technologies and a newly trained workforce to support them. Implementing a credentialing program will give companies confidence in their teams and professionals the base knowledge they need to do their jobs. Connected vehicle technology impacts numerous industries including: insurance, transportation, data analytics, communications technology, ITS, and automotive. Farnsworth's presentation will demonstrate the multi-sector impact of connected vehicle technology and preparing for hundreds of thousands of new jobs in the global connected vehicle ecosystem by 2020. Learn about what the connected vehicle is, why it's important to prepare the workforce, and more importantly why its critical to train your team.

Chanan Gabay Chanan Gabay
C.G - Smartech LTD
Dr. Chanan Gabay is the CEO and founder of C.G-Smartech LTD, specializes in business development, strategy and innovation related to the EU H2020 R&D projects. In addition, he served as an evaluation expert for the EU FP7 and H2020 programs in Energy, ICT, Smart Cities, Mobility and Smart Energy Grids.

Dr. Gabay serves on the Board of Director in the Intelligent Transportation Systems Association (ITS-Israel).

Prior to founding C.G-Smartech, Dr. Gabay was Senior Lecturer in the Faculty of Engineering, Tel-Aviv University and Director of Business Development and Location Base Solutions (LBS) at Motorola Israel.

Dr. Gabay received his Ph.D. in Applied Mechanics, POLYTECHNIC University, NY; M.Sc. in Mechanics & Materials Eng., TLV University, ISRAEL.

Chan Lieu Chan Lieu
Senior Legislative Advisor
Venable LLP
Chan Lieu is a member of Venable's Legislative and Government Affairs Group who represents emerging and established technology firms. A veteran of the Legislative and Executive Branches, Mr. Lieu has significant experience in a broad range of policies involving the automotive industry, data and cybersecurity, privacy, internet technologies, federal scientific research and development, innovation and economic competitiveness, civilian space policy, nanotechnology and other emerging technologies.

Most recently Mr. Lieu served as Director of Government Affairs, Policy and Strategic Planning at the National Highway Traffic Safety Administration (NHTSA). In this position Mr. Lieu led NHTSA's liaison activity with Members of Congress, their staffs and various committees while advising senior leadership on pending legislation. He also managed a NHTSA team responsible for developing the agency's strategic plan and operational goals for the future of auto transportation safety.

Prior to joining NHTSA, Mr. Lieu spent eight years on the staff of the U.S. Senate Committee on Commerce, Science and Transportation as a Senior Professional Staff Member. Through this position he managed the team responsible for the overall operation of the Subcommittee on Science, Technology, and Space, oversaw the production of numerous committee hearings, and advised Members throughout the various phases of the legislative process resulting in the enactment of seven federal laws.

Mr. Lieu began his career with the federal government at the General Services Administration as a Security Specialist in the Presidential Management Fellows Program. He served as the lead cybersecurity specialist on projects and major e-government initiatives such as e-Authentication, GovBenefits, DisasterHelp and DisabilityDirect.

Scott McCormick Scott McCormick
Connected Vehicle Trade Association
Scott has degrees in Mathematics, Mechanical and Aerospace Engineering, a Master's in Business Administration, and Doctoral Research in Artificial Intelligence. In 2004 Scott founded and was named President of the Connected Vehicle Trade Association by the Board of Directors. Previously Scott was the Executive Director of the Automotive Multimedia Interface Collaboration, a nonprofit research organization of the world's largest automakers. Prior to this Scott was General Electric's Factory with a Future Program Manager, implementing over $1 billion in advanced systems. Scott is a former Advisor to the United States National Science Foundation and the Industrial Sector Representative to the US Federal Laboratories Technology Transfer Consortium. He is a Member of the US ISO Technical Advisory Group and a Member of the Steering Committee to the Joint Commercial-Military Technology Transfer Committee. In March 2012, and again in 2014, Scott was appointed by the United States Congress to advise the Secretary of Transportation on matters relating to the study, development, and implementation of Intelligent Transportation Systems.

Elie Naim Elie Naim
Technical Specialist -Electrification
Elie joined AVL in 2014 as a Technical Specialist for Vehicle Electrification, his role is a combination of technical and business development activities. He supports OEMs/Suppliers in selecting the right testing equipment and test cells for the EV application programs for Motors, Batteries, and Power electronics. In addition he provides consultancy in the EV market. He has more than 14 years of experience in the Automotive and Defense industries and has worked at companies such as BAE Systems as a Research and Development Engineer, and Coda Automotive as a Lead Power electronics Engineer. He worked on research and development projects as well as production projects in industries including Electronics, Power electronics Hybrid Propulsions and Pure E V propulsions. In addition, Elie was an Adjunct Faculty Professor at Lawrence Technological University in the College of Electrical and Computer Engineering. Elie attended Wayne State University for Undergraduate and Graduate Studies in Electrical Engineering in the Motor City, Detroit, Michigan, USA.

Martin Rosell Martin Rosell
Managing Director
Martin has served in the IT industry since 1982 with involvement in a broad range of applications spanning from transportation, manufacturing, telecommunications, product development & life cycle mgmt to driverless navigation and management solutions. His career started in software development, then moved into sales and sales management which was followed by general management the last +10 years. Based on his experience, spiced with 2 major successful Service Delivery Solution adventures (Telecommunication and Driverless Vehicle Mgmt), there was an obvious fit as the Managing Director of WirelessCar.

Martin has been in this new position since April, 2008, and joined WirelessCar and the Telematics Industry based on three main criteria: 1) A sustainable, industrial and non-competing (with the car OEM segment) owner in the Automotive space to secure a long term commitment 2) Timing = technology driven segments takes 10 years from PPT to reality. WirelessCar was founded 1999! 3) There are no Killer Apps! Customer acceptance and profitability drives the success. The Telematics business case starts with the OEM understanding that this drives customer loyalty which is the base for sustainability and profitability.

Matthias Rudolph
Head of Architecture Driver Assistance Systems
Audi AG
Dr. Rudolph studied Electrical Engineering at the University of Kassel and got his Ph.D. in Aerospace Engineering and Engineering Mechanics from Iowa State in 1999 with a minor in mathematics. After holding various positions at Audi he took in 2009 the Lead of the Department "Architecture Driver Assistance Systems". The zFAS project is one of the core development of the department. Dr. Rudolph is a member of the management at Audi.

Lisa Whalen Lisa Whalen
Vice President, Growth Consulting & Business Unit Leader, Americas Region
Frost & Sullivan
Lisa Whalen is Vice President, Automotive & Transportation Growth Consulting and Business Unit Leader for Frost & Sullivan's Americas Region. In her role, she collaborates with automotive industry stakeholders to formulate growth strategies. She has managed several hundred research, analytical, and consulting projects and reports, including customer and product research; sales performance and forecasting; competitor intelligence insights; product planning; product, powertrain and technology roll-out plans; business, brand and marketing strategy development and serves as a thought leader on megatrends and their impact on urban mobility. Prior to her tenure at Frost & Sullivan, Lisa worked for General Motors in three global regions (North America, Asia and Europe) and J.D. Power and Associates.

Anil Yadav Anil Yadav
Head of Region Asia, Business Unit Hybrid Electric Vehicle
Continental Corporation.
Mr. Yadav has 20 years of International experience in Automotive Industry. He studied Mechanical Engineering and holds MBA from BI-Norwegian School of Management. He has been with Continental since 2006. As Head of Business Unit Hybrid Electric Vehicle, Asia, Mr. Yadav leads the Business Unit in Asia, aimed to support the global & local auto makers with the development of state-of-the-art New Energy Vehicles system solutions.