Experts on Tour: Jerry Burton
SVP, Associate Creative Director, Campbell-Ewald Advertising,
Author of three books regarding Chevrolet and the Corvette.
Executive Editor of Hagerty Magazine on the classic car hobby
Jerry Burton has worked in the auto industry as a journalist and marketer for over three decades. He has been deeply involved with the General Motors Chevrolet division during most of his career, which has led to the opportunity to author three books. The most recent is the official centennial history of Chevrolet entitled, 100 Years of Chevrolet published by Automobile Quarterly, being released summer 2011. Burton also authored Zora Arkus-Duntov, the Legend Behind Corvette (Bentley Publishers, 2002) and Corvette America's sports Car, Yesterday, Today and Tomorrow (Rizzoli/Universe 2010).
100 Years of Chevrolet
Coauthors Jerry Burton and Ralph Kramer guide us through the amazing story of Chevrolet, a company that rose to become the most successful automotive brand in America and some might argue the world. Using their research from a new Chevrolet centennial history published by Automobile Quarterly, Burton and Kramer will explore the people, technologies and product that powered Chevrolet into an auto manufacturing and sales juggernaut in its heyday, an iconic brand that drove America and helped reflect much of its popular culture in its marketing campaigns. But what was good for General Motors wasn't always good for Chevy, which led to a checkered history in recent decades. But on its 100th birthday in November 2011, the leaner and meaner bowtie division may have more reach and more resources than ever. Burton and Kramer will share their research, insights and hundreds of photos of Chevy history. (Mr. Burton and Mr. Kramer are also prepared to speak individually if budgets do not support expenses for both).
Corvette, America's Sports Car - Yesterday, Today and Tomorrow (Rizzoli Universe 2006, 2008, 2010)
This exclusive story of the design evolution of the Corvette will soon be released in a third edition (Fall 2010). The new edition will include the evolution of new models such as the Corvette Grand Sport, NEW Z06 Carbon Limited Edition and the Corvette ZR1. Supported by images and drawings obtained from exclusive access to the GM Design Staff archives, Mr. Burton will discuss how each generation of Corvette design has reflected the nation's mood, values and popular culture. The result is a car that outlived any other automobile in the Chevrolet stable and became one of the most recognized sports cars in the world.
Zora Arkus-Duntov: the Legend Behind Corvette (Bentley Publishers, 2002)
Mr. Burton will tell the story of how this gifted Russian engineer brought up by Russian Revolutionary parents became the guiding force behind the quintessential American sports car despite the fact that the Corvette itself was largely misunderstood within GM. The book outlines how Arkus-Duntov used racing to establish credibility for the Corvette, a formula that is being used successfully today with the factory Corvette Racing program. Burton is currently developing a screenplay on Arkus-Duntov's life.