SAE Congress Postcard Decks

The SAE Postcard Deck is a low-cost marketing tool that provides high impact visibility, generates direct customer response, and connects you with the automotive universe!

Decks are mailed in February to approximately 70,000 potential buyers - subscribers of AEI magazine and other carefully selected lists from SAE's extensive customer database. Because the deck is linked to the SAE World Congress, it is also mailed to pre-registrants and past attendees. You'll reach decision-makers involved in product the development and manufacture of vehicle systems and their components - automotive professionals holding titles such as:

  • corporate management
  • engineering/design
  • engineering managemen
  • manufacturing and production
  • purchasing
  • and more!

These "3x5-inch creative billboards" are seen by engineers searching for new product information and technologies, and are ideal for selling:

  • computer equipment
  • electrical/electronic components
  • materials
  • parts and components
  • manufacturing equipment
  • testing and instrumentation equipment
  • and more!

The deck will be split into sections, based on the five themes of the SAE 2003 World Congress:

  • Lightweight Materials
  • Advanced Electronics
  • Safety/Testing
  • Advanced Propulsion/Powertrain
  • Environment/Emissions

You will be pleased with the quantity as well as the quality of inquiries received from a postcard in an SAE deck. Schedule yours today!

Ad Closing

2003 Rates
B/W: $2450
2-color: $2800
4-color: $3140

Discounts: 15% discount to advertising agencies including in-house ad agencies.
Bleeds can be accommodated for an additional $300.
Additional PMS color charge: $150.
Add 10% for guaranteed premium positioning (including top and bottom card).
All prices are based on a black/white business reply side. Add an additional $250 for color on the business reply side.

Mechanical Requirements
NEW electronic format!*
Card Trim Size: 3 �" x 5 �"
Printed Matter: 3.125" x 5.125"
Layout can be horizontal or vertical, include artwork or half-tones up to 120 line screen, and has specific postal requirements for business reply mail postcards*. Cards are printed on hi-bulk stock.
As technology has advanced, our printer has remained on the cutting edge! As a result, electronic files are preferred.
Materials can be submitted in one of the following programs (MAC software preferred): Quark PageMaker, Illustrator, Freehand, PhotoShop, or Corel. Note: PDFs are accepted per printer's specifications*
Accepted Media: 3.5 inch diskette (800K and 1.4mb), SyQuest disk (44mb, 88mb, or 200mb), Zip disk (100mb or 250mb), Jaz cartridge (1 or 2GB), or CD-ROM
You may email materials to (depending on file size) or FTP* the artwork.
* For further details on mechanicals, contact Becky Wiley at 724/772-7116.

For Further Information
Marcie Hineman
V: 724-772-4074
F: 724-776-4026

* This is a .pdf file. You'll need the Adobe Acrobat Reader to view it.