The amount and complexity of software inside cars is increasing, creating the need to update software in order to keep up with new functionality and improvements, not to mention fix inevitable software defects. To help streamline these activities, OEMs can use firmware over-the-air (FOTA) technology to provide software updates throughout a program launch, right up to delivery, and supply perpetual software upgrades and add-ons, either remotely or through dealerships, to enhance the driving experience and build consumer loyalty. This new report, written by IDC and sponsored by Red Bend Software, discusses the benefits the automotive industry can achieve through the use of FOTA.