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SAE Convergence 2010: BUILDING THE CONNECTED EXPERIENCE

WARRENDALE, Pa., Nov. 30, 2010 -  SAE Convergence 2010 –“Building the Connected Experience.”

  • More than 2,800 attendees from 23 countries networked with 83 select vendors and the technologies they showcased.
  • Executives met to discuss advancements in mobility electronics

SAE Convergence was held October 19-20, 2010, in Detroit– with the theme of Partnerships Driving Smart Mobility. "This year’s event placed great emphasis on collaboration to enhance vehicle connectivity,” said Patti Kreh conference director for SAE International. ”Our OEM host, Ford Motor Company wanted to demonstrate how the power of partnerships is so crucial that they engaged Microsoft as co-host of this premier automotive electronics conference.”

Convergence 2010 placed special focus on safety, systems engineering, collaboration, connectivity and the environment. "Convergence shows how electronics are helping to create an integrated vehicle program that is green, safe and connected.  If you attended any session you heard all the new and exciting ways electronics are solving environmental issues, improving safety or connecting vehicles to the infrastructure," Kreh said.

Highlights of the event included:

  • Keynote speeches by Derrick Kuzak, group vice president of global product development for the Ford Motor Company, and Mark Johnson, chairman of Innosight, a strategic innovation consulting and investing company.
  • Blue ribbon panels of industry experts spoke on such topics as the convergence of new technologies and services for smart automotive mobility, and the progress of carmakers toward the electrification of vehicles.
  • Kevin Dallas, general manager of the Windows Embedded Business Unit for Microsoft, was the keynote speaker at the Convergence banquet.

"Ford and Microsoft set a new benchmark for Convergence," Kreh said. “As cars are becoming more integrated with our home and professional lives, we will need these types of non-traditional collaborations to accomplish great breakthroughs."

SAE Convergence 2012 is slated for October 16-17 at Cobo Hall in Detroit, and will be hosted by General Motors.

SAE International is a global association of more than 128,000 engineers and related technical experts in the aerospace, automotive and commercial-vehicle industries. SAE International's core competencies are life-long learning and voluntary consensus standards development. SAE International's charitable arm is the SAE Foundation, which supports many programs, including A World In Motion® and the Collegiate Design Series.

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