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SAE International and iSmithers Announce Strategic Content Partnership

WARRENDALE, Pa., Feb. 3, 2011 - SAE International  and iSmithers have agreed to a strategic partnership that will enable SAE International to sell electronic versions of selected iSmithers books both in their entirety and as individual chapters.

Some of the titles covered by the agreement are:

·Polymers in Aerospace Applications

·Composites for Automotive Applications

·Introduction to Automotive Composites

·Tyre Recycling

·Plastics and the Environment

 “This is an exciting partnership because it blends the global reach of SAE International with the technical subject expertise offered by iSmithers,” Kevin Jost, Editorial Director, SAE International, said. “iSmithers is well-known for providing excellent information on polymers and composites – both of which play a crucial role in aerospace and automotive design. We are pleased to partner with them.”

“From our perspective, this strategic content agreement is an excellent fit. We are constantly looking for new ways to reach out to the right audiences for our books, conference proceedings and reports. SAE International is the best partner when it comes to automotive-related content,” agreed Jack Bashian, publisher at iSmithers.

This initiative is part of SAE International’s new Content Partnership Program, which seeks to expand SAE International’s publishing program  via the resale of premium content from sources such as commercial publishers, think tanks and research-driven corporations, co-publishing opportunities, recruiting new authors with expertise in cutting-edge technologies, and acquiring exclusive magazine and newsletter content. To learn more about SAE International’s new Content Partnership Program, e-mail content@sae.org .

iSmithers is a major publisher of technical and market information covering many industries, including all aspects of rubbers, plastics and polymer-based composite materials. iSmithers publications encompass polymer sciences, practical processing technology, properties, and applications of polymeric techniques. Publications include Handbooks, Smither’s Rapra Updates, Journals, Practical Guides and Market Reports.

SAE International is a global association of more than 128,000 engineers and related technical experts in the aerospace, automotive and commercial-vehicle industries. SAE International's core competencies are life-long learning and voluntary consensus standards development. SAE International's charitable arm is the SAE Foundation, which supports many programs, including A World In Motion® and the Collegiate Design Series.

- www.sae.org -