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Broadcast Media: Some Items of Interest at SAE 2004 World Congress

Troy, MI, Feb. 27, 2004 -

WHO:Multiple subjects
WHAT:SAE 2004 World Congress
WHEN:Monday, March 8 - Thursday, March 11, 2004
WHERE:Cobo Center, downtown Detroit, Michigan U.S.A.

For broadcast media: some interesting visuals at the SAE World Congress:

  • Panasonic ELS Surround DVD Audio Challenge vehicles all week in booth 2679
  • New Dana CEO Mike Burns, Ford's Phil Martens, and VW Research Director Mattias Rabe at AVL Technology Theater 8:30 Monday
  • "Inventors Wanted" competition displays in Dana area above their Technical Innovation Forum
  • Delphi CEO & Chairman J.T. Battenberg speaking AVL Technology Theater
  • Hall of Fame running back Barry Sanders - Motorola Booth 2101 - Tuesday noon book signing for Boy Scouts of Michigan
  • Performance Car legends Carroll Shelby, Jack Roush and Steve Saleen at AVL Technology Theater - Thursday 10:30 am
  • Brazilian 2-time CART Champion Gil de Ferran (Tuesday 1:30 at Dana Technical Innovation Forum) and 12-time Funny Car world champion John Force (keynote 12:30 pm Thursday at AVL Technology Theater)
  • California fuel cell partnership fuels cell display with two fuel cell vehicles in 2753
  • Henkel Technologies - booth 927 - Formula One simulator competition all week
  • U.S. Senator Carl Levin (D-MI) and U.S. Representative Dale Kildee (D-MI) will be on-hand and participating in various activities on opening day, March 8
  • MEDIA PREREGISTRATION ENDS TODAY! Avoid long lines - media registers free at