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Industry Pros Discuss How Consumer Electronics Drive Vehicle Integration

WARRENDALE, Pa., April 20, 2006 - Listening to your MP3 player in the car – it’s a comfort on the morning commute to work, but a challenge to carmakers and suppliers looking to safely integrate today’s portable entertainment technologies into your vehicles.

A panel of experts will address this challenge and more during a live, interactive telephone/webcast, “Consumer Electronics: Automotive Integration and Safety.”  The program is presented by Automotive Engineering International, SAE International’s flagship monthly magazine, and Siemens VDO Automotive.

DATE: Thursday, April 27, 2006

TIME: 11:30 a.m.-1:30 p.m. EDT

MODERATOR: Brad Warner – Manager, North American Corporate Communications, Siemens VDO Automotive


  • Tarun Gupta – Manager, Product Strategy & Innovation Management, North America, Siemens VDO Automotive
  • Bernie Malonson – Sr. Manager, Automotive Business Development, Motorola iRadio, Motorola Connected Home Solutions
  • Kurt Sievers – Vice President, Automotive & Identification, Philips Semiconductors


  • Approaches to integrating consumer electronics into vehicle infotainment systems across the three major global markets – Asia, Europe and North America
  • A look at technology and innovations driving the integration of vehicle and consumer electronics
  • An analysis of how drivers will interact with next generation infotainment systems

Additional information is available by visiting

Electronic engineers, vehicle interior designers, in-car device integrators and infotainment systems developers are encouraged to join this broadcast.  Fee is $179.  (Fee will be waived for reporters who receive accreditation; please e-mail your request to