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ATX-Consulting4Drive Theater at SAE 2009 World Congress to Address What Executives Need to Know Right Now

DETROIT, April 15, 2009 - ATX-Consulting4Drive Executive Business Theater, one of three featured forums at the SAE 2009 World Congress, will delve into leadership topics that look beyond what has worked in the past and give critical insights as to how success will be garnered in the future.

The SAE 2009 World Congress hosted by Honda, with its theme “Racing to Green Mobility,” is set for April 20-23 at Cobo Center in Detroit. Masaaki Kato, Senior Managing Director, Honda Motor Co., Ltd., and former President, Honda R&D Co., Ltd., is the General Chairman of the event. Bosch is the Tier One Strategic Partner. The SAE World Congress is the world’s largest powertrain and safety engineering event.

“What Lies Over the Horizon? Industry Thought Leaders Forecast the Global Economic/Policy Climate That Automotive Executives Need to Know,” is set for the ATX-Consulting4Drive Executive Business Theater Monday, April 20, at 1 p.m. This session will explore “green” business beliefs from a worldwide perspective. Moderator for the session is Larry Fobes, Director, Institute for Organizational & Industrial Competitiveness, Wayne State University. Panelists include Iain Carson, Europe Business Editor, The Economist; Richard  Goetz, International Practice Group Leader, Dykema; Michael Granoff, Head of Oil Independence Policies, Better Place; David Hemmings, President and CEO, PRA Global Business Development; Michelle Krebs, Editor, Edmunds’ AutoObserver, and Rebecca Lindland, Director of Automotive Research–The Americas, Global Insight.

“Partnering for Profitability & Growth: Which Partnerships Do You Need to Secure for Tomorrow’s Success?” also moderated by Fobes, is scheduled for the ATX-Consulting4Drive Executive Business Theater Wednesday, April 22, at 1 p.m. Topics for consideration include the possibility of today’s business competitors becoming tomorrow’s business partners. Panelists include Utz-Jens Beister, President, IAV Inc; William L. Kozyra, CEO, TI Automotive; Roberts P. Abele,Vice President, Engineering, Powertrain Engine Systems, Continental Automotive NA; Tom Watson, former VP, Engineering & Technical Planning, ArvinMeritor, and Andreas Schell, Vice President for Electrical and Electronics Engineering Core, Chrysler LLC.

For a complete list of panel topics, participants and dates/times, please visit the ATX-Consulting4Drive Executive Business Theater .

Members of the press can request credentials for the SAE 2009 World Congress by visiting or emailing .

SAE International is a global association of more than 121,000 engineers and related technical experts in the automotive, aerospace and commercial-vehicle industries. SAE International's core competencies are life-long learning and standards development. SAE International's charitable arm is the SAE Foundation, which supports many programs, including A World In Motion® and the Collegiate Design Series.


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