SAE World Congress Release Set for Centennial Book
WARRENDALE, PA, Feb. 2, 2005 - In celebration of its centennial, the Society of Automotive Engineers commissioned author Robert C. Post and Tehabi Books to create a custom, illustrated work that would fittingly document the accomplishments of the SAE and its membership. The result of this collaboration, The SAE Story: One Hundred Years of Mobility, is set for release at the 2005 SAE World Congress scheduled April 11-14, 2005, in Detroit.
The SAE Story: One Hundred Years of Mobility ($30 list/$24 members) combines an iconic collage of 20th-century popular culture with a view to the future role SAE International will play at the forefront of technical engineering advances -- advances that again will ultimately help to shape the world in which we will live.
True to the rich genre of "coffee-table books," The SAE Story is filled with archival images, historical background, and is punctuated with the personalities and pivotal moments in transportation technology. As told by Post, a former transportation curator at the Smithsonian Institution and author of more than a dozen titles including Technology,Transport, and Travel in American History (American Historical Association, 2003) and High Performance: The Culture and Technology of Drag Racing (Johns Hopkins University Press, 2001), household names such as Henry Ford, Orville Wright, and Mario Andretti become the architects in the building of an industry.
The SAE Story's publisher, Tehabi Books, has a distinguished portfolio including corporate projects for companies such as Ford Motor Company, NASCAR and General Mills. Tehabi, located in San Diego, offers more than 60 titles and has five million books in print.