Engineering Social Media Strategy and Policy for Organizational Success Webinar Recording

This recording is a capture of the most recent offering of the Engineering Social Media Strategy and Policy for Organizational Success Webinar available for release.

Social media is a channel of communication using web-based and mobile technologies for interactive dialogue. It starts with people, personal profiles, and personal branding and extends to company branding, customer engagement, collaboration, and co-creation. Understanding social media and its business application can build brand consistency and messaging across the organization, as well as representation on social media tool websites and individual profiles. Evangelism and amplification are the new buzz words to leverage customer contact and to enlist technical, sales and business development teams, marketing and management resources in the product development, product sales and product support areas.

This three-hour webinar focuses on social media strategy, integration of social media with a marketing strategy, and the governance that needs to be in place via a social media policy that will guide employees and customers. Emphasis is placed on the importance of having a strategy that aligns with business goals and how to move through a strategy process. From there, the course provides an operational approach to social media governance for managing employee, partner, vendor, visitor, and customer behavior. Recognizing that the Internet is an extension of word-of-mouth, the course provides a perspective on employee boundaries and limits and defining an escalation path when something goes wrong.

By connecting with this webinar recording, you will be able to:

• List the drivers to becoming a social business
• Define social media governance
• Review the top ways that social media can improve business process and achieve business goals through defined strategy
• Identify the components of a social media strategy
• Define a process to follow for assessment of your social ecosystem
• Clarify the differences between social program, social media strategy, content strategy, and action plan
• Present core components of social media policy
• Review case studies to highlight the discussion

Who Should Attend?
Since social media is a people based medium, all levels of employees should understand the benefits, dangers and implications of using social media for themselves, and their companies. This course is especially beneficial for technical and operational professionals in research, product development and management, marketing, and sales. Some experience with Internet-based tools and exposure to social media sites is useful.

Topical Outline
Session 1

• Social Business – Why Now
• Overview of drivers for social media channel in business
• How can business benefit in the area of product innovation
• Why assessment comes first

• Social Media Governance
• Identifying opportunities
• Algining with business goals and process improvement
• Risks
• Setting clear social media policies
• Communicating policies internally and externally

• Social Media Policy
• Definition of scope
• Frequency and process for updates
• Branding guidelines
• Training and education
• Approval processes and continuity planning
• Escalation – when problems happen
• Social Media Policy Examples

Session 2

• Social Media Assessment
• Customers
• Competition
• Brand
• Partners

• Social Media Strategy
  • Business goals
  • Objectives/mission
  • SWOT Analysis
  • Benefits
  • Actions
  • Resources
  • Reporting
• Social Media Strategy Examples

About the Instructor: Wendy Soucie
Wendy Soucie is a certified social media consultant, national speaker, trainer and strategist for business and organizations who are interested in engaging with their clients. Her focus is to help businesses integrate and apply social media strategies across their organizations – from product development, customer service/support, human resource management, to sales and marketing. Along with founding her own consulting firm, Wendy Soucie Consulting LLC, she is one of 17 founding partners of Social Business Consulting Group, a global social business consultancy providing social media strategy to Enterprise and Fortune 1000 companies. Within Social Business Consulting Group, she is leading the Social Product Management Practice. She is a Founding Member and Faculty of the Social Media Academy. Ms. Soucie has been involved with business development, product marketing and Internet strategies for manufacturers, technical products and service related companies for over 30 years. During her career, she has worked with consultants and engineering teams to problem solve and design products into OEM equipment, improve process manufacturing lines, assist with systems integration for continuous emission monitoring systems and provide environmental systems for clean water. While a member of SAE, Ms. Soucie was active in the Milwaukee Chapter. She has a BS degree in Mechanical Engineering from the University of Rhode Island, Kingston Rhode Island.

About Webinar Recordings
SAE Webinar Recordings are audio/video captures of live webinars. The course sessions are unedited to include the results of interactions with the live participants and to expedite course availability. A learning assessment is available at the end of the course to reinforce learning and retention and gauge your understanding of the topic.

Convenient & Portable Learning
Convenient and portable, SAE Webinar Recordings offer a new way to receive the same instruction as SAE webinars without waiting for the next live offering dates. Using a laptop or PC with an Internet connection, you can view session presentations at your own pace, at times convenient to you. You can even e-mail your questions to SAE for instructor reply.

What Will You Receive?

• Thirty days of online access (from date of purchase) to the two session, three hour, recorded presentation
• Course workbook (downloadable, .pdf's)
• Online learning assessment
• .3 CEUs* (with satisfactory assessment score)

Equipment Requirements

• Windows 2000, XP, 7 (Not currently supported by Windows Vista)
• Pentium III PC
• Minimum 128 MB RAM; recommended 256 MB RAM
• Internet Explorer 6.0 & above browser recommended
• Adobe Flash Player 8.0 & above
• Broadband-128Kbps and above
• 1024 X 768 Screen Resolution
• Sound Card/Speakers

Multiple Seat Discount - Does your company have a group of employees who need this course? Purchase access for one individual at the appropriate member or list price, then purchase access for as many additional employees at half off the list price. You must contact SAE Customer Service to take advantage of this discount as it is not available through the Shopping Cart. Buy online access to all individuals at the same time or mention the confirmation number for the first purchase. The offer is good for only the same webinar recording. All participants will receive a personal account and opportunity for CEUs.

For more detail, email CustomerService@sae.org; or call 1-877-606-7323 (U.S. and Canada) or 724-776-4970 (outside US and Canada).