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Toyota is committed to the development of advanced powertrains to help address concerns with future oil supplies, the impacts of increased carbon dioxide emissions, and air pollution. Towards that end Toyota is planning to bring to market in 2012 a plug-in hybrid vehicle, a short range electric vehicle, a long range electric vehicle and in the 2015 timeframe hydrogen powered fuel cell vehicle. This presentation will focus on our electric vehicle plans and the challenges with bringing electric vehicle to the market. From the 2010 Alt Fuels Study, Toyota has identified that two key barriers for EV adoption are the times to charge the vehicle, and electricity cost. The study finds that the current infrastructure could be sufficient for most driving needs but EV drivers will still need to alter their driving habits slightly.

In the pursuit of a sustainable transportation systems, Toyota is considering a comprehensive approach pursuing multiple advanced technologies to address three primary issues: GHG, Petroleum Use, and Air Quality. Vehicles must be ready for and affordable to the mass market to provide the customer choices to meet their transportation needs whether it is EV's, Hybrids, Plug-In Hybrids or Fuel Cell Hydrogen Hybrids. Our studies have shown that EVs have the potential to provide significant improvements in energy utilization especially combined with other advanced technologies. Toyota believes that a combination of these technolgies will provide complementary solution that enables a sustainable transportation system. Presenter Takehito Yokoo, Toyota Motor Corporation