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From 2009 until present Toyota has had a demonstration program of Prius PHV which is comprised of 600 vehicles throughout Japan, Europe and in the US. The vehicles were given to government agencies, corporations, utility companies and private individuals to use. With these demo units Toyota wanted to understand the market reaction and real world impact of plug-in technology on gasoline displacement with increased use of electricity as a fuel. This presentation shows that approximately 50% of fuel was saved using the PHVs in the US. An experiment in Toyota City shows that if public infrastructure is optimized to be convenient and located where people normally park, there is a potential to achieve an ideal fuel savings of 61%. The demonstration program shows that plug-in technology in fact saves fuel and that the proper infrastructure can optimize the fuel savings of plug-in hybrids. Presenter Avernethy Francisco, Toyota

Toyota is researching and developing several advanced vehicle powertrain technologies that increase fuel efficiency and decrease the environmental impact of consumer transportation. This presentation will describe the Toyota Plug-In Hybrid (PHV) architecture, its major components, the Toyota PHV Demonstration program, and the benefits of the Toyota approach to Plug-In hybrids. The current Toyota PHV features all electric driving for approximately 13 miles, while maintaining the fuel economy of Prius even when the vehicle is in hybrid mode. The vehicle that will be available in 2012 will also be affordable, allowing many customers to enjoy the benefits of electric drive. Presenter Avernethy Francisco, Toyota Motor Engineering & Manufacturing