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Beside performance, handling and styling the sound characteristic of a motorcycle is a very important feature for the acceptance of the product by the customers and therefore the commercial success of a new product. Creating a special brand sound becomes more and more important to create a product that can be easily distinguished from competitor products and is therefore considered to be something special. On the other hand the legal limits in terms of pass - by noise allow for a very little margin for the creation of a special sound. During the product sound design phase the different perceptions of the rider wearing a helmet and pedestrians have to be considered. In passenger cars sound design has been known for a long time and the creation of a special sound for the driver inside the passenger compartment can be achieved with little influence on the exterior noise and therefore on the noise which is limited by legislation.