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Beside performance, handling and styling the sound characteristic of a motorcycle is a very important feature for the acceptance of the product by the customers and therefore the commercial success of a new product. Creating a special brand sound becomes more and more important to create a product that can be easily distinguished from competitor products and is therefore considered to be something special. On the other hand the legal limits in terms of pass - by noise allow for a very little margin for the creation of a special sound. During the product sound design phase the different perceptions of the rider wearing a helmet and pedestrians have to be considered. In passenger cars sound design has been known for a long time and the creation of a special sound for the driver inside the passenger compartment can be achieved with little influence on the exterior noise and therefore on the noise which is limited by legislation.

This paper describes the development and achievement of a target engine sound for a V6 SUV in consideration of the sound quality preferences of customers in the U.S. First, a simple definition for engine sound under acceleration was found using order arrangement, frequency balance, and linearity. These elements are the product of commonly used characteristics in conventional development and can be applied simply when setting component targets. The development focused on order arrangement as the most important of these elements, and sounds with and without integer orders were selected as target candidates. Next, subjective auditory evaluations were performed in the U.S. using digitally processed sounds and an evaluation panel comprising roughly 40 subjects. The target sound was determined after classifying the results of this evaluation using cluster analysis.