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Vehicle driveability evolves more and more as a key decisive factor for marketability and competitiveness of passenger cars, since the final decision of customers to buy a car is usually taken after a more or less intensive test drive. Car manufacturers currently evaluate vehicle driveability with subjective assessments and by having their experienced test drivers fill out form sheets. These assessments are time and cost intensive, limited in repeatability and not objective. The real customer requirements cannot be recognized in detail with this method. This paper describes a completely new approach for an objective and real time evaluation of relevant driveability criteria, for use in a vehicle and on a high dynamic test bed. The vehicle application enables an objective comparison between vehicles and an application as a development tool in many development and calibration phases, where ever fast and objective driveability results are required.