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This paper describes the results of a joint development program focussing on the introduction of the new generation of Pt/Rh-technology for current and future emission standards as a cost effective alternative to the in serial Pd/Rh based exhaust gas concepts. In the initial phase of the program combinations of Pd- and Pt-based three-way catalyst technologies were evaluated on vehicles equipped with a 8 cylinder engine. One goal in this portion of the study was to achieve technical equivalence between a viable Pd-based technology and the new Pt/Rh technology in the underfloor position at lower precious metal loading. A combination of a close-coupled Pd/Rh technology and the new Pt/Rh in the underfloor position was able to meet the emission targets at significant lower costs of the system after a catalyst aging that resembles more than 100.000 km of vehicle German highway driving.