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In general, driving performance is developed to meet preference of average customers. But there is no single standardized guideline which can satisfy various driving tastes of all drivers whose gender, cultural background, and age are different. To resolve this issue, automotive companies have introduced drive mode buttons which drivers can manually select from Normal, Eco, and Sport driving modes. Although this multi-mode manual systems is more efficient than single-mode system, it is in a transient state where drivers need to go through troubles of frequently selecting their preferred drive mode in volatile driving situations It is also doubtful whether the three-categorized driving mode can meet complex needs of drivers.. In order to settle these matters, it is necessary to analyze individual driving style automatically and to provide customized driving performance service in real time.

This study was conducted to develop and validate a multidimensional measure of shift quality as perceived by drivers during kick-down shift events for automatic transmission vehicles. As part of the first study, a survey was conducted among common drivers to identify primary factors used to describe subjective gear-shifting qualities. A factor analysis on the survey data revealed four semantic subdimensions. These subdimensions include responsiveness, smoothness, unperceivable, and strength. Based on the four descriptive terms, a measure with semantic scales on each subdimension was developed and used in an experiment as the second study. Twelve participants drove and evaluated five vehicles with different gear shifting patterns. Participants were asked to make kick-down events with two different driving intentions (mild vs. sporty) across three different speeds on actual roadway (local streets and highway).