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Cooling drag, typically known as the difference in drag coefficient between open and closed cooling configurations, has traditionally proven to be a difficult flow phenomenon to predict using computational fluid dynamics. It was seen as an academic yardstick before the advent of grille shutter systems. However, their introduction has increased the need to accurately predict the drag of a vehicle in a variety of different cooling configurations during vehicle development. This currently represents one of the greatest predictive challenges to the automotive industry due to being the net effect of many flow field changes around the vehicle. A comprehensive study is presented in the paper to discuss the notion of defining cooling drag as a number and to explore its effect on three automotive models with different cooling drag deltas using the commercial CFD solvers; STARCCM+ and Exa PowerFLOW.