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2014-11-01
Book
Franco Gonzalez, Peter Harrop, Raghu Das
E-cars are oversupplied and changing in all respects but in this frenzy of birth and death the future is being created with hybrid cars rapidly gaining market share. The sales of pure electric cars are likely to take off in the second half of the coming decade as certain technical and cost challenges are resolved. Toyota and Tesla have hugely benefitted from correct market positioning. Yet, Toyota is now betting strongly on fuel- cell hybrids, and Tesla on mainstream pure electric cars. A vicious shakeout of car and battery manufacturers has commenced with the winners expecting a handsome pay-off. IDTechEx finds that the global sales of hybrid and pure electric cars will triple to $178.9 billion in 2024 as they are transformed. For example, components are becoming integrated; the range extender, as an optional extra, breaks down the difference between pure electric and hybrid. Car manufacturers vertically integrate and collaborate, competing with their suppliers.
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