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The three major challenges in the power electronics in hybrid and electric vehicles are: System cost, power density and reliability. High temperature power device and packaging technologies increases the power density and reliability while reducing system cost. Advanced Silicon devices with synthesized high-temperature packaging technologies can achieve junction temperature as high as 200C (compared to the present limitation of 150C) eliminating the need for a low-temperature radiator and therefore these devices reduces the system cost. The silicon area needed for a power inverter with high junction temperature capability can be reduced by more than 50 - 75% thereby significantly reducing the packaging space and power device and package cost. Smaller packaging space is highly desired since multiple vehicle platforms can share the same design and therefore reducing the cost further due to economies of scale.

Ford's thermal management with batteries. Presenter Robert Taenaka, Ford Motor Co.

Nissan has released our original HEV system in Japan on November 2010, and will release it in US market on March 2011. The 1 motor 2 clutch parallel type using conventional 7 speed automatic transmission has been employed without torque converter and with a manganese cathode and laminated type Li-ion Battery. This system is well recognized its higher efficiency but lower weight and cost, however, has never realized due to technical difficulties of smoothness. At this session, performance achievements and hinged breakthrough technologies will be presented. Presenter Tetsuya Takahashi, Nissan Motor Co., Ltd.

Consumers design different PHEVs than expert analysts assume. Experts almost uniformly assume PHEVs that offer true all-electric driving for 10 to 60 miles; consumers are more likely to design PHEVs that do not offer true all-electric driving and have short ranges over which they use grid-electricity. Thus consumers? PHEV designs are less expensive. These consumer PHEV designs do, or don?t, produce lower GHG emissions than experts? PHEVs over the next ten years. The devil is in the details, i.e., which powerplant emissions to assign to new electricity demand: marginal or average. If (based on marginal powerplant emissions) it makes almost no difference whether we sell consumer-designed or expert-assumed PHEVs over the next ten years, yet as the grid continues to de-carbonize all-electric PHEV designs emerge as clearly the better option, there is a trajectory we could be on from blended, ?short range? PHEVs to all-electric ?long range? PHEVs.

Auto manufacturers have known and surveys confirm that consumers require short payback periods (2-4 years) for investments in fuel economy. Using societal discount rates, engineering-economic generally find substantial potential to increase fuel economy, cost-effectively. This phenomenon, often referred to as the ?energy paradox?, has been observed in nearly all consumers? choices of energy-using durable goods. Loss aversion, perhaps the most well established theory of behavioral economics, provides a compelling explanation. Engineering economic analyses generally overlook the fact that consumers? investments in fuel economy are not sure things but rather risky bets. Future energy prices, real world on-road fuel economy, and many other factors are uncertain. Loss aversion describes a fundamental human tendency to exaggerate the potential for loss relative to gain when faced with a risky bet. It provides a sufficient explanation for consumers?

Hybrid systems have been available for several years now, and offer customers a decrease in fuel consumption and CO2 emissions at an incremental price. Hybrids, in some cases, have offered improved other customer benefits such as reduced noise, vibration and harshness or better acceleration and the satisfaction of increased societal benefit. Sometimes the vehicle utility is compromised by the volume dedicated to energy storage systems. Several hybrid architecture arrangements exist in the market, and offer various levels of hybrid feature. But considering acquisition cost and operating expense, most hybrid vehicles have not offered a direct total cost advantage when compared to non-hybrids. GM's new e-Assist system is highly integrated with the engine and transmission functionality, and takes advantage of the highest value fuel economy enablers available with light electrification.

The energy crisis and rising gas price in the 2000s led to a growing popularity of hybrid vehicles. Hyundai-Kia Motors has been challenging to develop the new efficient eco-technology since introducing the mild type compact hybrid electric vehicle for domestic fleet in 2004 to meet the needs of the increasing automotive-related environmental issues. Now Hyundai has recently debuted a full HEV for global market, Sonata Hybrid. This system is cost effective solution and developed with the main purpose of improving fuel consumption and providing fun to drive. Presenter Seok Joon Kim, Hyundai Motor Company

An electrically-driven, intelligent brake unit has been developed, to be combined with a regenerative braking system in electric vehicles (EVs) and hybrid electric vehicles (HEVs) which went into production in 2010 - 11. The brake pedal force is assisted by an electrically driven motor, without using vacuum pressure, unlike conventional braking systems. The actuator can be implemented to coordinate with a regenerative braking system, and to have adjustable pedal feel through use of a unique pressure-generating mechanism and a pedal-force compensator. In this paper, we describe features of the actuator mechanism and performance test results Presenter Yukio Ohtani, Hitachi Automotive Systems

Nissan Motor Company has recently released the �Nissan Green Program 2016� which is a six-year action plan embodying the company�s environmental philosophy: Symbiosis of People, Vehicles and Nature. One of the key activities of this Program is the successful penetration of Zero-Emission Vehicles into the market which includes electric vehicle (EV) cumulative sales of 1.5M units with our Alliance partner Renault, introduction of a fuel cell electric vehicle (FCEV) into the market, taking a global leadership in supplying batteries for electric drive and creating zero-emission societies. This presentation will highlight some of these key activities. Presenter Kev Adjemian, Nissan Technical Center NA

Several technological advancements have enabled hybrid technology to become a viable option in the commercial truck market. Although hybrid trucks are becoming more mainstream, they are not the right alternative fuel solution for every application. When matched with the right duty cycle, hybrid technology can provide a significant cost savings. Due to these advancements and anticipated benefits, hybrid commercial trucks are forecasted to become a significant part of the commercial truck market. Presenter Glenn Ellis, Hino Motors Sales USA Inc.

Electrification is becoming a means of sustainable transportation to address global climate change and environmental concerns by reducing the dependency on fossil fuels for personal transportation; and to use renewable energy for transportation. Ford has incorporated Electrification as an important part of the company's sustainable strategy to provide sustainable transportation that is affordable environmentally, socially and economically. While offering customers Power of Choice for a wide range of Electrification products, Ford continues to exploit the potentials of Electrification by taking advantage of the advanced information technology to create smarter and greener vehicles customers want and value. This presentation will highlight some of the on-going research and development on smart and connected Electrification. Presenter Ming Lang Kuang, Ford Motor Co.

The automotive industry is in a time of great innovation. As a result of policy initiatives, car companies must build and market low or zero emission vehicles (ZEVs) such as plug-in hybrids (the Volt) and battery electric vehicles (the Leaf). Consumer interest in these types of vehicles does not, however, match the necessary sales that automotive OEMs are being held to. I will present consumer data that informs both the OEMs and public policy and demonstrate how the electrification of the fleet is the greatest marketing challenge the world has seen. Presenter Stephen Popiel, Synovate Motoresearch

Vehicle electrification is shaping the future of automotive mobility in terms of automotive power and propulsion. The market for New Energy Vehicles (HEV/PHEV/REEV/EV) as well as clean vehicle technologies is expected to grow steadily driven by government regulations mandating increased fuel economy and lower emissions. The fastest growth in this market will be in Asia Pacific, most notably China. The Chinese government has made its intentions clear on how important it considers the development and consumer purchase of hybrid and electric vehicles. The mandate is that by year 2012, vehicle manufacturers produce at least 500,000 units (or 5%) per year of their total output as hybrid and/or electric. All Chinese vehicle manufacturers must have at least one HEV or EV model in the market by the same year. Thus far China has invested over US$3.5 billion to stimulate the production of NEVs and the necessary infrastructure to support them.

JLR is on track to develop stop-start, parallel hybrid and plug-in parallel hybrid vehicles in the next few years. Plug-in hybridization is arguably the most suitable technology for large, premium luxury vehicles for the foreseeable future. Range_e is a UK based demonstrator for a plug-in hybrid system and has brought into sharp focus the attribute issues and wider challenges that need to be taken into consideration when moving towards production. Presenter Paul Bostock, Jaguar Land Rover

Research in plug in vehicles (PHEV and BEV) has of course been ongoing for decades, however now that these vehicles are finally being produced for a mass market an intense focus over the last few years has been given to proper evaluation techniques and standard information to effectively convey efficiency information to potential consumers. The first challenge is the development of suitable test procedures. Thanks to many contributions from SAE members, these test procedures have been developed for PHEVs (SAE J1711 now available) and are under development for BEVs (SAE J1634 available later this year). A bigger challenge, however, is taking the outputs of these test results and dealing with the issue of off-board electrical energy consumption in the context of decades-long consumer understanding of MPG as the chief figure of merit for vehicle efficiency.

Plug In Charging Systems are mainly responsible for transferring energy from the electric power grid into one or more vehicle energy storage devices (e.g. batteries). A satisfactorily operating Plug in Charging System has the following three key performance characteristics. First, the charge process starts up easily. Second, it completes the charge process within some expected time. Third, it charges efficiently so that excessive amounts of power are not wasted. When a Plug In Charging System malfunction exists and negatively affects one or more of these key performance criteria, it is the responsibility of the OBD monitoring system to identify the fault and notify the customer. The presentation will discuss the key performance characteristics described above and some of the diagnostic strategies used to detect faults. The discussion will also include an overview of MIL illumination and freeze frame storage capabilities.

One of the major trends in the last decade has been the increasing hybridization in the vehicle population. The degree of hybridization varies from mild to strong including those capable of limited, all electric range. Some experts predict that hybridization will spread to 100% of vehicles in the next decade. In addition, the recent introduction of plug-in hybrid electric vehicles has added a significant new dimension to the hybridization scene. This talk will focus on the global trends in hybrid sales, including plug-in hybrids, and will try to identify the various mechanisms, whether legislation or incentives, which are driving this increase in sales. Data will be gathered from various countries in the world including China, Europe, Japan and the United States. The potential for different mechanisms in play in the developed world compared to the developing world will be examined.

Evolving the current state of the art Hybrid Technology for vehicles with plug-in capability will yield three significant results, the displacement of petroleum with electricity for transportation, improved efficiency and reduced emissions. As the technology evolves from the Ford Escape Hybrid Plug-In demo fleet, Ford is in the final stages of development of the C-Max Energi, which will be delivered in 2012 as a highly efficient, full purpose vehicle designed to meet customer expectations without compromise. Presenter Charles Gray, Ford Motor Co.