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The transfer of the Trucks and Pickup Trucks operation from Ipiranga to São Bernardo do Campo (SBC) enabled the Ford Motor Company Brasil Ltda. to implement an extremely efficient Cargo Truck production line. This operation has achieved high productivity rates, thanks to the partnership undertaken with Usiparts, a subsidiary of the Usiminas group. This partnership process constituted a novel development for the organization since, for the first time in Brazil, Ford transferred a core operation to a partner, which is responsible for the entire cabin production chain, comprising the manufacture of stamped parts (which makes use of Usiminas' own steel), sub-assembling of panels, framing and welding of the cabins, sealing and painting. Usiparts is responsible also for building the new subassembly fixtures and cells, having additionally provided the required investments.

All the actions herein described, which were implemented in the new operation, had as their central focus the satisfaction of our Customers’ expectations, as well as the attraction of new consumers of the Ford brand. The truck business is vitally important, as a large part of the country’s economic activities depend on it, and the purchasing decision, once made, is linked to the pressing need for an event that is scheduled to occur at a predetermined time. Therefore, the flexibility to provide customers with products that meet their requirements within a minimum time frame is fundamental for the success of business and for their relationship with our organization.