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This paper will identify the role of the engineer in the Total Quality Management movement. In the latter 1980's quality and reliability were identified as being a result of good business practices, rather than only being effected by manufacturing and design systems. In the past, engineers were given total design responsibility with little or no control once the design left their hands. Product cost analysis recently identified approximately 65% of product cost comes from areas which the engineer cannot control. This paper will show how the skills of the engineer are being integrated into the total business environment through a structured planning system, resulting in products and services with customer focus. Quality and reliability in the 1990's will be a result of this well defined and applied business system.