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Accidents and serious incidents are major cost factors in companies that have high consequence operations. Aviation, though having a very favorable safety level, still faces huge liabilities when accidents or serious incidents occur. This paper will argue that safety should be regarded by management as a core production value, just as other products of the company are. Examples will be drawn from the worldwide industry that show the value of low accident operation. The FSF’s ICARUS committee’s work will also be described that presents persuasive arguments for establishing aviation company cultures that place high value on accident avoidance and reduction of risk. Returns in passenger confidence and respect for the air company that translate into ridership are only part of the profit picture. Reductions of employee injuries and fatalities, reduced damage to aircraft during ground operations have heavy positive leverage on the company’s profitability.