Section Meeting: Wednesday, September 24, 2014
Come listen to Harley Davidson talk about their new motorcycles.
Project RUSHMORE is the result of an entirely new way to produce motorcycles. Thousands of hours spent riding and talking with customers produced feedback that generated more than 100 new changes focused on more control, better feel, and improved form, function and infotainment.
StreetTM 750 and StreetTM 500 represent the first all-new platform from Harley-Davidson in 13 years, and presented an opportunity for Harley-Davidson to bring personal freedom with an attitude, edge and soul to the modern cities of the world. Development incorporated feedback from 3,000 customers, riders and dealers in more than 10 countries to understand what they are looking for in an urban Harley-Davidson motorcycle. The Street motorcycles are now on sale in the U.S. and internationally and match the demands of stop-and-go traffic with nimble agility, while delivering instant throttle response to escape city gridlock.
Project LiveWireTM the first Harley-Davidson electric motorcycle, blending the company's styling heritage with the latest technology to deliver a new expression of the signature Harley-Davidson look, sound and feel. While not for sale, Project LiveWire is specifically designed to get insight into rider expectations of a no-excuses, electric Harley-Davidson motorcycle. The Project LiveWire Experience Tour will visit more than 30 U.S. dealerships through 2014, and in 2015, it will continue in the U.S. and expand into Canada and Europe.
About the Event on Wednesday, September 24, 2014
Presented by Harley-Davidson Engineering project leaders who were instrumental in the development of the Street 500, Street 750 and Project LiveWire motorcycles: General Manager, Motorcycle New Product Delivery, Tony Wilcox; and New Product Chief Engineers, Phil Zagrodnik and Jeff Richlen. Attendees will learn how Harley-Davidson is elevating personalization and design to reach new customers in new markets around the world, including the customer-led stories behind Project LiveWire and the Street 500 and Street 750 motorcycles.
Pre-registration, Meeting Location and Parking
Pre-register for this presentation, sponsored by the Southern California Section of SAE, at http://SoCal.SAE.org. No cost for this event. Guests and non-members are welcome.
Location: The Toyota Museum, 19600 Van Ness Avenue, Torrance 90501. Free parking.
Light refreshments will be served beginning at 6:00pm.
The streamed presentation will begin at 7:00pm and last approximately 90 minutes.