Harley-Davidson Company Background
Founded in 1903, Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel and general merchandise.
Headquartered in Milwaukee, Wis., Harley-Davidson operates seven manufacturing facilities and 21 sales and marketing offices globally and is made up of more than 6,400 employees, with nearly half supporting manufacturing and assembly operations.
Harley-Davidson fulfills dreams of personal freedom - a dream that transcends age, gender, culture and race - and with each decade that passes, customers want that experience through Harley-Davidson in new ways.
It's a responsibility the company takes seriously and, more importantly, that it relishes.
The continued focus of Harley-Davidson is on attracting the next generation of riders - while continuing to increase sales to its traditional customers - through a balanced product portfolio and world-class, customer-led product design.
The session will be hosted by leaders in Harley-Davidson Engineering - General Manager, Motorcycle New Product Delivery, Tony Wilcox, and New Product Chief Engineers, Phil Zagrodnik and Jeff Richlen. These product development leaders were instrumental in the development of the Street 500, Street 750 and Project LiveWire motorcycles.
During the presentation, attendees will learn about how Harley-Davidson is elevating personalization and design to reach new customers in new markets around the world. Dive deeper into the customer-led stories behind Project LiveWire and the Street 500 and Street 750 motorcycles.