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SAE Convergence 2012
Technical Session Schedule
Tuesday, October 16
New Business Models and Disruptive Technology
(Session Code: CNVG600)
Room O3-46 2:00 p.m.
In order to meet customer’s future expectations, the mobility industry needs to evolve and incorporate many new disruptive technologies. This session will look at what new business models are currently being looked at and what is predicted to change in order to meet the needs to implement these disruptive technologies? The session concludes with a panel discussion on “How do Disruptive Technologies Make it into Vehicle Platforms within an OEM”?
Organizers - Karina Morley, Magna E-Car; Alisyn Malek, General Motors LLC; Michael Noblett, IBM; Enrique Ortega, MENTOR GRAPHICS; John Waraniak, Specialty Equipment Market Association
| Time |
Paper No. |
Title |
| 2:00 p.m. |
ORAL ONLY
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Session Opening Remarks
Karina Morley, Magna E-Car Systems
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| 2:05 p.m. |
2012-01-9009
ORAL ONLY
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Process of Introducing Disruptive Technologies at GM
John Smyth, General Motors Global R & D
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| 2:30 p.m. |
2012-01-9010
ORAL ONLY
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Wake up and Smell the Coffee
Judy Bridgeman, Chrysler LLC
|
| 2:55 p.m. |
ORAL ONLY
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The IBM Approach for Fueling Disruptive Technology
Meg A. Selfe, IBM
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| 3:20 p.m. |
2012-01-9012
ORAL ONLY
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Ford - Process for Initiating Disruptive Technologies: A Case Study
Gregory P. Brown, Ford Motor Co.
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| 3:45 p.m. |
2012-01-9013
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Disruption As a Strategy: Technology Leadership Brief
Paul M. Williamsen, Lexus Div., Toyota Motor Sales USA Inc.
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| 4:10 p.m. |
Panel
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Panel Discussion: How do We Advance Disruptive Technologies in Vehicle Platforms?
Moderators - John Waraniak, Specialty Equipment Market Association
Panelists -
Gregory P. Brown, Ford Motor Co.
Louis Brugman, Pioneer Automotive Technologies Inc.
David E. Cole, AutoHarvest
Tony King-Smith, Imagination Technologies Ltd.
Meg A. Selfe, IBM
John Smyth, General Motors Global R & D
Paul M. Williamsen, Toyota Motor Sales USA Inc.
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| 5:30 p.m. |
ORAL ONLY
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Thank You / Session Close
Karina Morley, Magna E-Car Systems
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