SAE 2014 North American International Powertrain Conference

Technical Session Schedule

Friday, September 19

NAIPC: Friday Program
(Session Code: NAIPC3)

Room Grand Ballroom  8:00 a.m.

Time Paper No. Title
8:05 a.m. ORAL ONLY
Keynote Speaker: Consumer Acceptance of Alternative Powertrains
Frank Markus, Motor Trend Magazine
8:30 a.m. ORAL ONLY
Executive Panel Discussion: Consumer Acceptance and Challenges Navigating the Complexities of New Powertrain Technologies
The complexities from the introduction of new propulsion system technologies to meet future regulations are overwhelming to the consumer. This session will cover new OEM concepts in marketing these technologies, and new understanding of consumer behaviors caused by the increasing propulsion system options now available.
Moderators - Brett Smith, Center For Automotive Research
Panelists -
Brendan S. Jones, Nissan North America Inc.
Bryan Krulikowski, Morpace International Inc.
Thomas Turrentine, Univ. of California-Davis

Bryan Krulikowski, Morpace International Inc.; Thomas Turrentine, Univ. of California-Davis; Brett Smith, Center For Automotive Research
10:00 a.m.
10:30 a.m. ORAL ONLY
Executive Panel Discussion: Roadmap for the Future: Biggest Challenges? What’s possible?
Up to this point in the conference, various powertrain technology options, energy sources, infrastructure requirements and the consumer’s acceptance of the proposed new powertrain landscape have been covered. This panel, of top ranking powertrain executives, will now discuss the biggest challenges they face, provide their estimations of what the future will look like, and then have a roundtable discussion based on questions from attendees.
Moderators - Eric M. Tech, Navistar
Panelists -
Bob Fascetti, Ford Motor Co.
Toshihiro Hirai, Nissan
Steven Kiefer, General Motors Co.
Robert Lee, Chrysler Group LLC

Eric M. Tech, Navistar; Bob Fascetti, Ford Motor Co.; Toshihiro Hirai, Nissan; Steven Kiefer, General Motors Co.; Robert Lee, Chrysler Group LLC
11:50 a.m.
2014 NAIPC Closing Ceremony
Toshihiro Hirai, Nissan; Bob Fascetti, Ford Motor Co.
12:00 p.m. ORAL ONLY
Networking Lunch