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A Comparative Analysis of Factors Impacting on Seat Belt Use
Document Number: 790687
Date Published: February 1979
Author(s):
Timothy J. Kuechenmeister - General Motors Corp.
Andrew J. Morrison - Market Opinion Research
Mitchell E. Cohen - Market Opinion Research
Abstract:
A national survey of 1500 adults and 500 adolescents identified the major factors impacting on seat belt use. Particular attention was paid to the important role interpersonal interaction and instruction plays instigating and reinforcing seat belt use. The importance of interpersonal interaction was assessed relative to the impact of demographic variables, perceptions of seat belt comfort and convenience, attitudes concerning seat belt use, and the establishment of the seat belt "habit."
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