Producing 26 events in 2017, the SAE Events group developed collaborative meetings for attendees and mutually beneficial events with external groups and associations through various restructuring efforts.
These events provided opportunities for attendees to connect, engage, and collaborate in various settings such as the Learning Lab and Knowledge Bars at WCX; and the Connect2Car Executive Leadership Forum. The group concentrated its efforts on reinvigorating these brands with a strategic focus on event content to excite and encourage new attendees. Most important, the events generated occasions to connect with new partners such as Amazon, Tesla, and SEMICON as SAE reinforced the brand.
Following the collaborative event approach of WCX and Connect2Car, plans are in place to redevelop AeroTech into a model that provides increased flexibility and an industry-wide approach. The new model will create opportunities for SAE to connect and engage with outlying industry sectors.
In 2017, Engineering Events undertook an extensive analysis of the event portfolio. The result led to vertical events that enhanced the event experience and created cost efficiencies. The group also explored new opportunities in markets with an eye toward increasing profits in countries such as China and Israel.
With the goal of implementation of a new Call for Papers procedure in 2018, the group began the process of improving the paper and presentation submission system that will advance information flow among various SAE departments.