SAE Demo Days - WCX

Are you Ready to Ride in a Self-Driving Car?

SAE Demo Day at Cobo Center in Detroit, MI


SAE International in partnership with PAVE [Partners for Automated Vehicle Education] invites you to experience the future by taking a ride in a self-driving car provided by Dataspeed, Inc., a Metro Detroit based company.

PAVE logo        Dataspeed Logo

Detroit is an iconic American city with a long history of supporting and embracing innovation and culture. We look forward to engaging with the citizens of Detroit and providing an opportunity for our partners to showcase the work they are doing with self-driving technologies.

After your ride, plan to stay and chat with industry experts and visit our display area featuring: AAA – The Auto Club Group, Cruise Automation, Dataspeed, Inc., Munich Reinsurance America, Inc., National Safety Council, SAE Foundation, United Spinal Association, and Velodyne LiDAR. Scroll to the bottom of the page to read about the great work being done by these organizations and click the logo to go to the website.

Join us for this free event with complimentary parking!

Register Now


Join us at Cobo Center in Detroit, MI, April 5, 6 or 7

Take a ride and experience the work some of our partners are doing with self-driving technologies.

Demo Day Schedule:

  • Friday, April 5: 9:30 a.m. – 4:00 p.m.
  • Saturday, April 6: 9:30 a.m. – 4:00 p.m.
  • Sunday, April 7: 9:30 a.m. – 4:00 p.m.

Space is limited; book your ride in a self-driving car today!


How to Book Your Ride

  1. Click ‘Register Now’ then click the calendar on the registration page.
  2. Select a day you would like to attend then click the desired time range
  3. Complete the required registration information.* 

*Please note: each rider occupying a seat must register individually; even younger children.

A confirmation email will be sent to the address provided with your registration. Please email if you do not receive one.

What to Expect on the Day of Your Ride

  • Plan to arrive 30 minutes prior to your scheduled time to take the pre-ride survey
    • All riders [including teenage children] will be required to complete a questionnaire before the ride. This survey will help us understand your perception of self-driving technology and how you see it impacting your life. 
  • Plan to stay a minimum of 1 hour
    • You are welcome to stay longer!
    • Continue your experience at the interactive displays that offer a hands-on look into the engineering happening 'under the hood.'
  • Come to Cobo Center in downtown Detroit
    • Use the rooftop parking entrance at: 467 W Congress St, Detroit, MI 48226
      • You will receive a parking pass with an email reminder prior to your ride
      • Print the pass on paper or screen-shot it to your phone (You must have the pass with you when entering the roof parking)
      • Present the pass to the cashier to enter the roof at no charge
      • Should you forget the pass, parking is $15
  • Sign in
    • An orientation guide will meet you and explain the event.
    • Take the pre-ride survey.
    • Ride in the self-driving car!
    • Take the post-ride survey.
    • Visit the interactive displays and engage with our team of industry experts.


Share your experience and your photos using #SAEDemoDay


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Preferred Time Slots Booked? Join the Waitlist.

If the time and date you want for the demo ride is unavailable, come to Cobo Center, add your name to our wait list and experience the interactive displays; spots can open up.

  • To get on the waitlist

Special Assistance Needed?

SAE will do what is feasible to make its events reasonably accessible to attendees. If you have special accommodation needs, please let us know in advance by checking the ‘assistance needed’ box on the registration form and providing a brief description of how we can serve you better. Accommodations requested onsite will be provided only if possible for us to do so on short notice.

Wheelchair passengersPlease note wheelchair passengers will need to transfer into self-driving vehicles which are a Chrysler Pacifica or a Lincoln MKZ.

Cancellation Notice

Space is limited. Should you need to cancel after you have booked a reservation, please email to let us know. You may also call our Guest Line at 888-210-6728 between the hours of 8:00 a.m. and 8:00 p.m. on April 4, 5, 6, and 7.

Experience SAE Demo Days

Experience the Future First-Hand

What will your first experience be like in self-driving vehicle? Watch the experiences of previous SAE demo day participants.

Highlights from Babcock Ranch

Highlights from Tampa

About Us

SAE International

SAE International recently unveiled a new visual chart. It is designed to clarify and simplify the standard for the “Levels of Driving Automation” that defines six levels of driving automation, from SAE Level Zero (no automation) to SAE Level 5 (full vehicle autonomy). It serves as the industry’s most-cited reference for automated-vehicle (AV) capabilities.

SAE International is a global association committed to advancing mobility knowledge and solutions for the benefit of humanity. By engaging nearly 200,000 engineers, technical experts and volunteers, we connect and educate mobility professionals to enable safe, clean, and accessible mobility solutions. We act on two priorities: encouraging a lifetime of learning for mobility engineering professionals and setting the standards for industry engineering. We strive for a better world through the work of our philanthropic SAE Foundation, including programs like A World in Motion® and the Collegiate Design Series™.

SAE Foundation

The mission of the SAE Foundation is to encourage and increase student achievement and participation in science, technology, engineering and math (STEM) to build a STEM-fluent workforce. Funds raised by the SAE Foundation support SAE International’s award-winning A World In Motion® (AWIM) program, Collegiate Design SeriesTM (CDS), awards and scholarships.

SAE’s STEM education programs enable students to develop the 21st century skills needed to succeed in real-world work environments and connect classroom learning with real-life application. Overall, SAE’s STEM programs have reached more than 5 million students worldwide and engaged more than 30,000 STEM industry professionals as volunteers. Get involved today

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About Our Partners


PAVE is a diverse coalition of industry, nonprofit and academic institutions with one goal: To engage with the public on the facts regarding automated vehicles so that everyone can fully participate in shaping the future of transportation. PAVE members believe that fact-based, hype-free information will help the public to better understand automated vehicle technology and its potential benefits for safety, mobility and sustainability.

Dataspeed, Inc.

Learn about the technology behind autonomous vehicles while riding in a self-driving Dataspeed car! Demonstrations will utilize Lidar, mapping, and localization to autonomously navigate through an area. You’ll also gain knowledge on teleoperation by chatting with our safety driver while you control the vehicle from the backseat.


AAA – The Auto Club Group (ACG)

The second largest AAA club in North America, ACG and its affiliates provide membership, insurance, financial services and travel offerings to over 9.8 million members across eleven states and two U.S. territories. AAA’s mission includes protecting and advancing freedom of mobility and improving traffic safety which obviously involves guidance on new technologies. Research in this area can be found here at the AAA Foundation for Traffic Safety website.

AAA logo

Cruise Automation

Cruise Automation is building the world’s most advanced driverless vehicles to safely connect people to the places, things, and experiences they care about. Founded in 2013 in San Francisco, CA, with a second office in Seattle, their roots can be traced back to the work and vision for the future set by the company’s founders years earlier. What began as a passion for solving the most difficult engineering problems transformed into developing the most advanced self-driving technology for the greater good. Cruise entered Y Combinator in 2014 to shape their vision and develop a plan to build vehicles that are completely driverless. In 2016, they teamed up with General Motors (GM) to help scale their vision to build the world’s largest fleet of self-driving cars that are being tested on public roads in California, Arizona, and Michigan. Since then, Cruise has secured a $2.25 billion investment from the world’s largest technology investor, SoftBank, and a $2.75 billion investment from Honda, another one of the world’s largest automakers.

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Munich Reinsurance America, Inc.

Munich Reinsurance America and other insurers are providing insurance coverage to AV developers and operators in various forms, demonstrating that insurance is no longer a barrier for AV deployment. From the drafting of legislation to the operation within city borders, advocates and skeptics of AVs have looked to the procurement of insurance as a measure of trust. We are proud to insure the researching, testing, and developing of hardware and software designed to move autonomous vehicle technology forward.

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National Safety Council

My Car Does What? The National Safety Council works to eliminate preventable death in the workplace, on the road, and in homes and communities. The work to develop the fully self-driving car is changing the world of driving safety rapidly. But we don’t have to wait for these vehicles to be available to help save lives now. New car safety technologies are being added to cars faster than any earlier generation. Even features that have been around for years are getting smarter and changing into new features entirely. But how do these safety features work? When should they be used? How can they help me? MyCarDoesWhat helps drivers answer these questions. Other NSC initiatives focus on how to help drivers today complete their trips safely, and prepare for the future of automation.

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United Spinal Association

The promise autonomous vehicles hold for people with disabilities, especially those who use wheelchairs, is to open the doors of our transportation democracy to the disability community. Far too many barriers to transportation exist for the approximately one in every five people, or more than 57 million, who has a disability in the United States. As new transportation technologies such as on-demand mobility solutions with autonomous vehicles enter the mainstream, they offer significant potential for reducing transportation obstacles for Americans with disabilities. It is a top priority for United Spinal Association to work with all stakeholders to ensure autonomous vehicles are designed and developed to be accessible for wheelchair users. Learn More or Sign up for Free United Spinal Membership.

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Velodyne LiDAR

Velodyne Lidar provides the smartest, most powerful lidar solutions for autonomy and driver assistance. Founded in 1983 and headquartered in San Jose, Calif., Velodyne is known worldwide for its portfolio of breakthrough lidar sensor technologies. In 2005, Velodyne’s Founder and CEO, David Hall, invented real-time surround view lidar systems, revolutionizing perception and autonomy for automotive, new mobility, mapping, robotics, and security. Velodyne’s high-performance product line includes a broad range of sensing solutions, including the cost-effective Puck™, the versatile Ultra Puck™, the perfect for L4-L5 autonomy Alpha Puck™, the ADAS-optimized Velarray™, and the groundbreaking software for driver assistance, Vella™. Veloyne Lidar recently joined the PAVE, partnering with the coalition to increase public engagement and awareness about self-driving vehicles, with the goal of advancing roadway safety, mobility, and sustainability.

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