Opening Plenary Panel
Tuesday, January 28 | 3:00 – 5:00 p.m.
"Consumer Acceptance and Behavior with Today's Vehicle and Technology Offerings"
Consumer acceptance of technologies has never been more critical to the success of today’s vehicle. Nonetheless, even with all the amazing features that are possible in today’s new vehicles, the average length of car ownership is 12 years and growing. Why? Adoption of advanced propulsion and safety features are being dramatically impacted by new outside forces such as social media, political affiliation, and consumer understanding of technology capabilities in addition to traditional economics. The intent of this conversation is to unpack these and other influences on consumers wants versus needs and ultimately what is triggering their buying habits. Come hear insights on what is impacting spending habits on new vehicle purchases and to examine how as an industry we can move the needle to faster turnover of vehicles.
Moderator: Myra Blanco, VTTI
Panelists: Alexander Edwards, Strategic Vision | Andrew Koblenz, NADA | Jonathan Smoke, COX Automotive